The Crayons Network
Website:
thecrayonsnetwork.com
Job details:
Strategy Planner – Where Insights Spark Ideas
Experience: 2–3 Years
Location: Delhi
Great campaigns don't begin with a script. They begin with a question.
Why do people care? What moves them? What changes behaviour?
If these are the questions that excite you, you might be the Strategy Planner we're looking for.
We're searching for someone who is endlessly curious, obsessed with understanding people, and passionate about turning insights into ideas that shape brands, influence culture, and solve real business problems. You'll work alongside creative thinkers, storytellers, and brand custodians to build campaigns that don't just win attention—they create impact. From iconic consumer brands to government initiatives that touch millions of lives, you'll help define the thinking behind work that matters.
What You'll Own
- Discover the human truths that inspire exceptional creative work.
- Decode markets, consumers, competitors, and culture to uncover strategic opportunities.
- Craft inspiring creative briefs that ignite breakthrough ideas.
- Build brand positioning, communication strategies, and campaign narratives across multiple touchpoints.
- Work closely with Creative, Client Servicing, Digital, and Leadership teams to shape integrated campaigns.
- Present ideas with confidence, clarity, and conviction to clients and internal stakeholders.
- Evaluate campaign effectiveness and transform learnings into sharper strategic thinking.
- Keep a pulse on emerging trends, changing consumer behaviour, technology, media, and culture.
Who You Are
- 2–3 years of strategy planning experience in a reputed advertising or integrated communications agency.
- MBA from a premier institution or a leading business school.
- A natural storyteller who can translate research into compelling narratives.
- Comfortable balancing analytical thinking with creative imagination.
- Someone who enjoys asking difficult questions and finding unexpected answers.
- Experience in developing communication strategies for government, PSU, public policy, or social impact campaigns will be a significant advantage.
What You'll Love About This Role
- Work across an exciting mix of commercial brands, government initiatives, and purpose-led campaigns.
- Solve different business challenges every day—no two briefs are ever the same.
- Collaborate with award-winning creatives, filmmakers, designers, and digital specialists.
- Build strategies that influence business decisions, creative excellence, and public conversations.
- Grow in an environment that values curiosity, experimentation, and bold thinking.
If you're ready to shape ideas that move brands, influence behaviour, and create meaningful impact across both business and society, we'd love to hear your story.
Click on Apply to know more.
