Balancehero India
Website:
truebalance.io
Job details:
About True Balance
Owned and operated by BalanceHero Group, True Balance is an RBI authorized Prepaid Payment Instrument (PPI) issuing entity. It offers loans through its subsidiary and RBI licensed Non-Banking Financial Company - True Credits Private Limited and other RBI licensed partners. Founded in 2016, as a mobile app for users in India to efficiently manage their phone calls and data usage, True Balance is now India’s one of the top financial services platforms providing solutions to all the financial needs of its users - from obtaining instant loans, paying utility bills to do prepaid recharges seamlessly. To date, True Balance has raised more than US$84 million in equity funding from marquee global investors like Softbank, Naver, and Line to name a few. The company aims to become the go-to financial services platform for the next billion people in India, playing a key role in the nationwide push towards the goal of Digital India and advancing financial inclusion amongst the unbanked and underbanked people.
Job Description
- We are looking for a highly driven and entrepreneurial professional to lead and execute new business initiatives in the Lead gen business - Loans and Credit Cards.
- This role will own the end-to-end journey from opportunity identification of new lenders to market launch, scaling, and optimization.
- The person will work cross-functionally with Product, Risk, Marketing, Partnerships, and Operations to deliver innovative financial products and drive sustainable growth.
- Good with Data analysis and understanding of AI use in the Business
Roles and responsibilities:
1. Strategy & Opportunity Identification
- Identify emerging market trends, gaps, and customer needs in the credit cards and insurance space.
- Evaluate potential business models and revenue streams.
- Develop business cases, market sizing, and financial projections for new initiatives.
2. Product & Proposition Development
- Work with product teams to design value propositions, features, and benefits tailored to target customer segments.
- Benchmark competition and ensure offerings are competitive yet differentiated.
- Collaborate with legal/compliance to ensure regulatory readiness.
3. Partnerships & Alliances
- Identify, negotiate, and onboard partners (banks, insurers, payment networks, distribution partners).
- Build win–win commercial structures and service-level agreements (SLAs).
- Manage ongoing partner relationships to ensure delivery on agreed KPIs
4. Go-to-Market Execution
- Work closely with Marketing to design acquisition, onboarding, and engagement campaigns.
- Coordinate with Operations and Tech to ensure smooth customer journeys.
- Track and optimize funnel performance from awareness to activation
5. Performance Management & Scaling
- Monitor product performance against KPIs (acquisition, usage, revenue, portfolio quality).
- Identify bottlenecks and lead cross-functional problem-solving.
- Scale successful initiatives to wider geographies, channels, or segments.
6. Risk & Compliance Oversight
- Work with Risk and Compliance teams to ensure portfolio quality and regulatory adherence.
- Implement monitoring frameworks to manage credit, fraud, and operational risks.
About the Candidate:
- Confident individual who has worked on various new programs, the launch of products & bringing new Partners
- Can work as a team member and have a lot of patience to work with other stakeholders
- Deliver on defined time management
- Expert in Excel and data analytics
Education:
- MBA or equivalent degree preferred.
- 4-9 years of experience in financial services, fintech, or related industries.
- Proven track record of launching and scaling financial products
Click on Apply to know more.
