Eemu Masale
Website:
eemu.in
Job details:
We’re looking for a D2C food veteran who has built, scaled, and raised capital — and is willing to get in the arena with us.
I’m building a clean-label specialty food brand focused on India’s fasting (vrat) food market — a category with deeply rooted, recurring consumption but still significant room for trust, transparency and modern product innovation.
We’re building beyond commodities: from fasting staples like Kuttu Atta, Samak, Sabudana and Makhana to ready-to-cook and ready-to-eat formats, with a strong focus on clean-label processing, zero-contamination standards and a digital-first consumer experience.
We’re now looking for a Strategic Advisor who can challenge our thinking and help us navigate the next stage.
Who we’re looking for
A D2C food / FMCG veteran or former operator with a strong network and firsthand experience in building brands.
You should be someone who can help with:
1. Fundraising & Capital Strategy
- Warm introductions to relevant angels, family offices and early-stage VCs
- Guidance on investor positioning and fundraising strategy
- Helping us avoid the mistakes first-time founders make
2. Unit Economics & Valuation
- Pressure-test CAC, LTV, gross margins and cash burn
- Challenge our assumptions and financial models
- Help establish credible valuation benchmarks
3. Cap Table & Deal Structuring
- Advise on the right valuation and dilution at this stage
- Help structure the cap table with a future Series A in mind
- Ensure we don't optimize for today's fundraising at the expense of tomorrow's company
What we’re offering
We’re offering advisory equity, depending on the depth of involvement — from strategic introductions to a hands-on “Shadow Operator” role. Reverse-vesting / clawback agreement, 24-month vesting and 3-month mandatory cliff.
If you’ve built a D2C food brand, scaled FMCG, raised capital, or sat on the other side of the table as an investor — and you want to help build the next one rather than simply advise from the sidelines — I’d love to hear from you. Send me a DM.
Click on Apply to know more.
