Newfold Digital
Website:
newfold.com
Job details:
As our Storefront and CRO Manager, you will be the centre of expertise for everything that happens on our storefronts. You will own and drive the storefront experience for Crazy Domains, Vodien and BigRock, and support the wider Digipac group of brands.
Our brands sit across a mix of platforms including WordPress, Adobe Experience Manager and our own in-house stack, with control panels managed separately. A significant part of this role is bringing a coherent roadmap, one standard of experience and one testing discipline across all of them, while respecting where each brand needs to be different.
You will be accountable for the storefront roadmap and for the commercial outcomes that come with it, with a focus on conversion rate, cross sell, and the overall quality of the customer experience. You will work with marketing, design, engineering, analytics and brand teams to make sure everything that ships is consistent with our wider eCommerce and marketing strategy.
This role offers a largely remote working experience with flexible working hours and the opportunity to work with teams across the globe.
What You Will Own
Targets are agreed by brand at the start of each financial year with the eCommerce and brand leads. Baselines are set in your first quarter.
Revenue and conversion
- Storefront conversion rate. Improve visit to cart and cart to purchase across priority funnels for each brand.
- Cross sell and attach rate. Grow attach of adjacent products at cart, checkout and in the control panel, measured by attach rate and revenue per visit.
- Average order value and revenue per session. Own the onsite levers that move both, including merchandising, pricing presentation, bundling and upgrade paths.
Experience And Performance
- Site performance. Page load and Core Web Vitals on key templates, with particular attention to mobile.
- Experience quality. Reduction in onsite defects reaching production, faster time to resolution on storefront bugs, improved task success and friction scores from behavioral and qualitative research.
- Consistency across brands. A shared component and experience standard applied across the portfolio, so that a fix or a win on one brand can be reused rather than rebuilt.
Delivery and process
- Experimentation velocity. An agreed number of tests live per quarter, each with a documented hypothesis, a clean readout and a decision logged, whether the test wins or loses.
- Roadmap delivery. Percentage of committed roadmap delivered in the quarter, and cycle time from PRD to live.
- Delivery against Strategi Project. Own and deliver platform support where applicable for strategic global projects such as brand migrations and consolidations
A day in the life of our Storefront and Conversion Manager
Core deliverables
- Build, maintain and track the storefront and control panel roadmap across Crazy Domains, Vodien, BigRock and the Digipac brands, keeping it continuously aligned with business strategy and with the commercial priorities of each brand.
- Manage the execution of storefront and customer panel driven marketing, UX and product initiatives from idea through to live.
- Run a continuous onsite testing program, using tools like Google Analytics, Hotjar, Optimizely and other forms of customer insight, and turn what you learn into a prioritized backlog rather than a folder of results.
- Create PRDs, user stories and acceptance criteria, and build wireframes and high level mockups in Figma alongside our Design team to define desired outcomes.
- Make and manage day to day content, layout and campaign updates on our WordPress properties, and scope and brief larger changes to engineering for our AEM and in-house stacks.
- Lead storefront redesign and rebranding work as it comes up, covering page templates, navigation, product and pricing pages, cart and checkout.
- Worl closely with storefront QA and pre release teams, so that what goes live matches what was specified and does not quietly break something else.
- Actively participate in and represent marketing in weekly project grooming, sprint planning and release readiness in Jira.
- Continuously measure and report key storefront metrics including conversion rate, click and engagement metrics, funnel drop off and load time.
Stakeholder management
- Proactively manage all relevant stakeholders including senior management, building consensus and commitment to project outcomes.
- Work with brand and marketing leads across the portfolio to sequence competing requests into a single roadmap, and be comfortable explaining why something is not being built this quarter.
- Work collaboratively with cross functional stakeholders and in close conjunction with design and engineering teams to align on roadmaps and deliverables across all three stacks.
- Engage and cultivate relationships with partners across the business, gain insight and adopt best practices.
- Partner closely with Analytics and BI teams to evolve our understanding of performance across eCommerce.
- Collaborate with marketing, sales and support teams on go to market planning for products and campaigns.
- Close the loop with customer support and care teams, using what they hear every day as a source of onsite improvements.
Data and analysis
- Monitor, report and find ways to improve platform performance across brands and funnel steps.
- Work with the BI team to build visibility for key platform metrics, including dashboards that let brand teams self serve.
- Investigate anomalies and conversion drops quickly, and separate a tracking problem from a real experience problem.
- Analyze data from internal and external sources to develop strategies and define platform objectives.
- Leverage data and insight to continually optimize and maximize the value of our platform and processes.
- Benchmark our storefronts against competitors and against good practice outside our category.
- Additional Job Description
What You Will Need To Succeed
- Five or more years in eCommerce, conversion rate optimization, digital product or web experience roles, ideally across multiple brands or markets.
- A demonstrable track record of moving conversion rate, attach rate or average order value, with the ability to talk through how you did it and what you learned when it did not work.
- A keen eye for good design and a strong understanding of user experience.
- A customer first mindset and the ability to apply design thinking principles.
- Data driven, but able to make a judgement call when the data is thin or the sample is small.
- Strong working knowledge of tracking customer journeys, event and tag setup, and the ability to analyze and act on what you see.
- Hands on experience with Figma and Jira. Both are everyday tools in this role, not occasional ones.
- Comfortable working directly in AEM/WordPress (or have the willingness to learn this). You should be able to make and QA basic content, layout and template updates yourself without waiting in a development queue. Experience with Adobe Experience Manager or a similar enterprise CMS is a strong advantage.
- A working understanding of HTML, CSS and JavaScript. Enough to read a page, spot what is wrong, estimate effort and hold a credible conversation with engineers. You will not be asked to ship production code.
- Experience with analytics and experimentation tooling such as Google Analytics, Hotjar, Optimizely and similar.
- Strong communication, organizational and analytical skills.
- Attention to detail, comfort with multitasking, and a customer service focus.
- Independent thinking, and not being afraid to suggest new ideas.
- Experience working in an agile organization or with cross functional teams.
- Ability to build collaborative relationships with a diverse range of stakeholders.
- Driven by delivery, delivering on time and to a high standard.
Nice to have
- Experience in domains, hosting, SaaS or subscription businesses.
- Familiarity with SEO fundamentals and how onsite changes affect organic performance.
- Exposure to Adobe Analytics or Adobe Target.
- Working knowledge of accessibility standards and page speed optimization.
- Experience working across multiple time zones and distributed teams.
What Success Looks Like
First 90 days. You know our stacks, our funnels and our numbers. You have audited the storefronts across brands, established a clean baseline for conversion, attach and performance, and shipped a first set of quick wins.
First six months. A prioritized storefront roadmap is agreed with brand and engineering leads, a regular testing cadence is running, and reporting is in place that everyone trusts and uses.
First twelve months. Measurable improvement against your conversion, attach and performance targets, a shared experience standard applied across brands, and a healthy backlog of tested, evidenced ideas ready for the following year.
Why you'll love us.
- We've evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from- home, hybrid, or work-from-the-office environment.
- Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
- We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
- We care about you. At Newfold, taking care of our employees is our top priority. we make sure that cutting edge benefits are in place to for you. Some of the benefits you will have: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community one domain at a time, one employee at a time.
- Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold
This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.
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