About the role
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<strong>Regional Marketing Manager </strong><br><br><strong>Location:</strong> Remote <br><strong>Employment Type:</strong> Full-Time <br><strong>Compensation:</strong> Competitive salary + performance-based incentives <br><br>
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<strong>About the Role</strong> <br><br>
</div><div>We’re seeking a results-driven <strong>Regional Marketing Manager</strong> to lead and scale our digital strategy across multiple brands and markets nationwide. This role is ideal for a strategic thinker with a passion for data-driven marketing, brand storytelling, and cross-functional collaboration. <br><br>
</div><div>As a key member of our national marketing team, you’ll be responsible for developing and executing integrated campaigns that drive brand awareness, customer engagement, and lead generation across digital & traditional channels. You’ll work closely with regional teams, creative partners, and sales leadership to ensure consistent messaging and measurable impact. <br><br>
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<strong>Key Responsibilities</strong> <br><br>
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<li>Consult with local brands to get alignment on all marketing initiatives, reporting, planning and executing. </li>
<li>Develop and manage local digital marketing strategies across SEO/AI, LSA, Paid Ads, email, social media, and content marketing. </li>
<li>Oversee local roofing partners digital presence, including website performance, UX optimization, and content updates. </li>
<li>Plan, execute and work with agencies with paid media campaigns (Google Ads, Meta, LinkedIn, etc.) to drive qualified traffic and conversions. </li>
<li>Analyze campaign performance and provide actionable insights using tools like Google Analytics, HubSpot, PowerBI, Acculynx and other platforms. </li>
<li>Collaborate with regional teams to localize campaigns and support market-specific initiatives. </li>
<li>Technology knowledge and experience connecting APIs, Zaps, Webhooks and other tracking software </li>
<li>Familiarity with VOIP and call tracking platforms </li>
<li>Manage digital marketing budgets and vendor relationships. </li>
<li>Lead A/B testing and conversion rate optimization efforts. </li>
<li>Collaborate with CSRs to answer phones aligning to call scripts and ensuring accuracy in all lead flow. </li>
<li>Stay current on digital trends, tools, and best practices to keep the company at the forefront of innovation. </li>
<li>Align with local marketing personnel for best in class community engagement initiatives. </li>
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<strong>Qualifications</strong> <br><br>
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<li>Bachelor’s degree in Marketing, Communications, or related field. </li>
<li>3–5 years of experience in digital marketing, preferably in a multi-location or national brand environment. </li>
<li>Proven success managing paid media, SEO, and content strategies. </li>
<li>Strong analytical skills and experience with marketing automation platforms. </li>
<li>Excellent communication and project management abilities. </li>
<li>Experience with WordPress, Google Ads, Meta Business Suite, and CRM tools (e.g., Salesforce, HubSpot) is a plus. </li>
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<strong>Why Join Us?</strong> <br><br>
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<li>National footprint with a strong local presence in key markets. </li>
<li>Collaborative, mission-driven culture with room for growth. </li>
<li>Competitive compensation, benefits, and professional development opportunities. </li>
<li>A chance to shape the digital voice of a growing brand. </li>
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<p>This is a remote position.</p>
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