Senior Manager - Content Marketing

Min Experience

4 years

Location

Bengaluru

JobType

full-time

About the role

Overview of the Brand

We are a design-first, grown diamond jewellery brand redefining the jewellery landscape for India’s GenZs and Millennials. Our focus is on offering minimalistic, aspirational designs that reflect individuality, smart choices, and great value. We offer a unique value proposition with trendy, affordable designs crafted in gold/silver with lab-grown diamonds.

As a founding team member, you will have the opportunity to shape the brand’s journey and play a critical role in building its operational backbone.

Job Description

We’re looking for a passionate Content Marketing Manager who can craft and execute a content strategy that inspires and educates our audience while building Ethera’s brand story. You will play a pivotal role in creating compelling, engaging, and scalable content to drive brand awareness, build community, and convert potential customers into loyal fans.

Key Responsibilities

●  Content Strategy Development: Craft and execute content plans aligned with Ethera’s brand values, audience, and goals.

●  Content Creation: Develop storytelling campaigns highlighting Ethera’s grown diamonds and craftsmanship. Collaborate with creative teams to produce multimedia content like videos and infographics.

●  Community Engagement: Partner with influencers, ambassadors, and customers to create impactful UGC.

●  SEO and Analytics: Optimize content for search engines and track performance using analytics tools.

●  Cross-functional Collaboration: Align content with product launches, campaigns, and tech-driven personalization initiatives.

●  Trendspotting and Innovation: Explore and implement fresh formats like podcasts, short videos, and interactive content.

Requirements

●  4-5 years of relevant experience, preferably with a consumer brand in India

●  Strong storytelling and creative thinking.

●  Basic design knowledge (e.g., Canva) or experience collaborating with designers.

●  Familiarity with social media platforms and strategies (Instagram, Pinterest, YouTube).

●  Bachelor’s degree in Marketing, Communications, Journalism, or related fields.

●  Understanding of Gen Z and Millennial trends.

Why Join Us?

●  Be part of the founding team and shape the future of a disruptive jewellery brand.

●  Work in a dynamic, fast-paced environment that values creativity, collaboration, and

innovation.

●  Competitive compensation and ESOPs for the right candidate.

 

Skills

Content Writing
Content Strategy
Content Marketing