Marketing Analytics & Operations Specialist (m/f/d)

At Statista, we're all about facts and data, for we are the world's leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions. Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin and Tokyo. And we still have a lot of plans. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees. We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters – keep writing it as part of our team. Are you ready to join us? Your Job - Design and maintain comprehensive marketing performance dashboards, with a focus on engagement, segmentation and operational KPIs to evaluate strategic effectiveness across digital channels. - Lead the implementation, governance, and enablement of marketing analytics platforms (Amplitude, Mixpanel), and deliver actionable insights for marketing analytics platforms into CDP enrichment and audience segmentation to enable personalized target and improved campaign ROI. - Conduct deep-dive analyses into user acquisition, retention, funnel behavior, identifying actionable insights and optimization opportunities, and presenting findings and recommendations to senior stakeholders. - Own and optimize the OneTrust cookie consent and preference management platform, ensuring ongoing compliance with GDPR, CCPA, and other global privacy regulations, while monitoring tracking cookie consent performance. - Collaborate cross-functionally to ensure marketing data quality, accessibility, and alignment across platforms and to establish tracking plans and data requirements. - Own marketing attribution modelling, customer journey analysis, budget spend modelling and engagement forecasting. - Maintain and evolve the marketing tech stack, ensuring optimizing and integration while serving as a SME on marketing analytics tools.

At Statista, we're all about facts and data, for we are the world's leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions. Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin and Tokyo. And we still have a lot of plans. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees. We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters – keep writing it as part of our team.