Denave
Website:
denave.com
Job details:
🚀 We’re Hiring: State Head – Modern Trade & GT | Electronics Brand
📍 Location: Delhi/Bangalore/Mumbai/Kolkata
💼 Experience: 7–12 Years
📊 Industry: Consumer Electronics / Consumer Durables
💡 About the Role
We are looking for a high-impact State Head who can own the entire state business like a P&L leader — driving revenue, strengthening retail partnerships, and ensuring flawless execution across Modern Trade and Premium General Trade.
This role is ideal for someone who understands ground-level retail dynamics, distributor ecosystems, and how to scale sales through people, processes, and partnerships.
🎯 Your Core Mission
- Drive end-to-end state revenue (Primary + Secondary Sales)
- Strengthen presence across Modern Trade & Premium GT channels
- Deliver best-in-class in-store execution & visibility
- Build and lead high-performing sales & promoter teams
💼 Key Responsibilities
🛒 State Sales Ownership
- Own and deliver monthly, quarterly, and annual sales targets for the state
- Drive sell-in (primary) and sell-out (secondary) across all key accounts
- Ensure stock availability, demand planning, and inventory rotation
- Identify growth opportunities across cities, stores, and channels
🤝 Key Account & Retail Management
- Manage large accounts such as Croma, Reliance Digital, Vijay Sales, along with key regional chains
- Build strong relationships with Category Heads, Zonal Managers & Store Leadership
- Negotiate visibility, display space, and trade marketing initiatives
- Drive store-level activations, product launches, and seasonal campaigns
👥 Team & Distributor Leadership
- Lead a team of Area Managers, Sales Executives, and In-Shop Promoters (ISPs)
- Manage distributors, channel partners, and retail networks
- Drive productivity metrics: conversion, sales per promoter, ROI on schemes
- Ensure training, performance management, and incentive alignment
⚙️ Execution & Operations Excellence
- Ensure seamless execution of trade programs, schemes, and marketing campaigns
- Act as the bridge between Sales, Marketing, Operations, and Retail Partners
- Monitor compliance with commercial agreements and payouts
- Manage budgets for trade marketing, promoters, and visibility spends
📊 Data, Insights & Governance
- Track weekly/monthly dashboards and business KPIs
- Analyze sell-out trends, consumer demand, and store performance
- Identify underperforming areas and implement corrective strategies
- Present state business reviews to leadership with actionable insights
✅ What We’re Looking For
- 7–12 years of experience in Modern Trade / Retail Sales (Electronics preferred)
- Proven track record of managing state-level or large territory business
- Strong exposure to key accounts + distributor management
- Experience in leading large field teams & promoter networks
- Excellent negotiation, stakeholder management & leadership skills
- Strong business acumen (P&L, budgeting, trade spends)
Click on Apply to know more.