About the role
We are seeking a highly skilled SEO with hands-on experience in off-page SEO strategies, link-building techniques, and authority enhancement. The ideal candidate will be responsible for executing effective SEO campaigns, acquiring high-quality backlinks, and optimizing off-page SEO strategies to improve search engine rankings and organic traffic.
Key Responsibilities
Develop and implement off-page SEO strategies to increase domain authority and improve rankings.
Perform high-quality backlink acquisition through guest posting, niche edits, broken link building, PR, and outreach campaigns.
Build and manage relationships with industry bloggers, influencers, and webmasters for link-building opportunities.
Conduct competitor backlink analysis and identify opportunities for improvement.
Execute white-hat SEO techniques to prevent penalties and maintain website credibility.
Monitor and analyze backlink profiles using tools like Ahrefs, SEMrush, and Google Search Console.
Optimize local SEO strategies, including citations, business listings, and Google My Business (GMB) optimization.
Leverage content marketing, press releases, and social signals to enhance search visibility.
Stay up-to-date with search engine algorithm updates, ranking factors, and SEO trends.
Requirements
Proven experience in off-page SEO, link-building, and various backlink strategies.
Strong knowledge of Google's ranking algorithms and best SEO practices.
Proficiency with SEO tools like Ahrefs, SEMrush, Moz, Google Search Console, and Screaming Frog.
Experience in outreach strategies and relationship building for guest posting and link insertion.
Understanding of technical SEO aspects and ability to collaborate with developers when needed.
Knowledge of local SEO, citations, and business directory listings.
Ability to analyze competitors' backlink strategies and reverse-engineer successful campaigns.
Strong analytical skills with experience in tracking SEO performance and reporting.
Excellent communication and negotiation skills for outreach campaigns.
Familiarity with AI-driven SEO strategies is a plus.