Website:
valeriegroup.com
Job details:
Role Overview
We’re looking for a hands-on Static & Motion Graphic Designer to create high-performing, conversion‑focused creatives for paid media and digital channels. This is a maker role for someone who understands paid media performance, enjoys rapid experimentation, and can scale creative output across platforms using both traditional and AI-assisted workflows.
You will work closely with Copywriters, Performance Marketers, Product Designers, and AI Engineers to bring campaign strategies to life through thumb‑stopping static and motion assets.
Key Responsibilities
- Produce high-quality static and motion creatives for paid campaigns across Meta, TikTok, YouTube, EDMs, and landing pages.
- Translate briefs into multiple creative variations to support A/B testing and iteration.
- Apply platform best practices (safe zones, formats, pacing, hooks, overlays, policy compliance).
- Design mobile-first, platform-native assets optimised for performance and scale.
- Collaborate with performance teams to iterate creatives based on data and feedback.
- Leverage AI tools (e.g. Midjourney, Firefly, Runway, DALL·E) to speed up ideation and production, refining outputs to final quality.
- Maintain strong creative hygiene, versioning, and basic asset/prompt documentation.
Skills & Experience
- 3–5 years’ experience in graphic design, motion design, or paid media creative.
- Proven experience delivering static and motion ads for performance campaigns.
- Proficiency in Adobe Photoshop, Illustrator, After Effects/Premiere Pro, and Figma.
- Strong understanding of short-form video, animation, layout, typography, colour, and visual hierarchy.
- Performance mindset — understands that great creative must convert.
- Comfortable in fast-paced, feedback-driven environments.
Nice to Have
- Experience with AI-assisted creative workflows.
- Familiarity with creative testing frameworks and social-first ad formats.
What Success Looks Like
- Consistently high-quality creatives with minimal revisions
- Strong adherence to platform best practices
- Fast, effective iteration based on performance insights
- Contribution to reusable templates and scalable creative systems
Click on Apply to know more.