Lumen Technologies
Website:
lumen.com
Job details:
Sr Software Development Consultant-I-India
About Lumen Technologies
Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress. We’re invested in providing the flexibility you need to thrive and deliver lasting impact. Apply now to continue digitally connecting the world and shaping the future
Job Details
Location: Bengaluru
Work Mode: Hybrid
Experience : 8 to 12
Mandatory :AEM Assets, Adobe Experience Management
Role Overview
We are looking for an Adobe Target & Analytics Developer to drive data-driven personalization, experimentation, and customer experience optimization across the lumen.com platform through Adobe Target and Adobe Analytics. This role will be responsible for designing, implementing, and managing A/B tests, personalization strategies, audience segmentation, and analytics solutions that enable informed business decisions and improved customer engagement. The individual will work closely with Business, Product, UX, Marketing, and Engineering teams to translate business objectives into measurable experiments and actionable insights. Responsibilities include implementing tracking frameworks, validating data quality, developing reports and dashboards, analyzing customer behavior, and optimizing digital experiences based on performance metrics. Candidates should possess strong expertise in Adobe Target, Adobe Analytics, JavaScript, web analytics implementation, tagging frameworks, and digital experimentation methodologies. Experience working with AEM and Adobe Experience Cloud solutions is highly desirable.The ideal candidate should be comfortable leveraging AI-powered tools and analytics capabilities to accelerate experimentation, audience insights, personalization strategies, reporting, and optimization of customer experiences.The successful candidate will be expected to serve as a catalyst for change, helping advance modernization, AI adoption, and engineering excellence while contributing to the ongoing evolution of our technology landscape and operating model.
Role And Responsibilities
- Design, implement, and maintain Adobe Analytics tracking frameworks across web properties and digital journeys.
- Configure and manage Adobe Target activities, including A/B testing, multivariate testing, and experience targeting.
- Define measurement strategies, KPIs, and success metrics aligned with business objectives.
- Implement and manage tags, data layers, and tracking integrations using Adobe Launch (Data Collection).
- Analyze customer behavior, engagement patterns, and conversion funnels to identify optimization opportunities.
- Partner with UX, marketing, and product teams to develop and execute experimentation roadmaps.
- Build dashboards, reports, and visualizations to communicate performance trends and insights.
- Ensure data quality, governance, and consistency across analytics implementations.
- Integrate Adobe Analytics and Adobe Target with AEM, Adobe Experience Platform (AEP), and other enterprise systems.
- Support personalization initiatives using audience segmentation and behavioral targeting.
- Collaborate with engineering teams to validate tracking implementations and troubleshoot data discrepancies.
Essential Skills
- 7+ years of experience in digital analytics, experimentation, or marketing technology platforms.
- Strong hands-on experience with Adobe Analytics, Adobe Target, and Adobe Launch (Data Collection).
- Experience designing and implementing end-to-end analytics tracking solutions.
- Strong understanding of web analytics concepts including events, eVars, props, conversion funnels, attribution, and segmentation.
- Experience creating and managing A/B tests, multivariate tests, and personalization campaigns.
- Knowledge of JavaScript, HTML, CSS, and browser debugging tools for analytics implementation.
- Experience working with data layers, tag management systems, and web tracking architectures.
- Strong analytical and problem-solving skills with the ability to derive actionable business insights.
- Experience building dashboards and reports using Adobe Workspace or similar reporting platforms.
- Understanding of customer journey analytics and conversion optimization techniques.
- Strong collaboration and communication skills with business and technical stakeholders.
Good-to-Have Skills
- Experience with Adobe Experience Platform (AEP) and Real-Time CDP.
- Knowledge of Customer Journey Analytics (CJA).
- Experience integrating analytics platforms with CRM, marketing automation, or customer data platforms.
- Familiarity with AEM Sites and Adobe Experience Cloud ecosystem.
- Experience with SQL, Power BI, Tableau, or other visualization tools.
- Adobe Certified Professional in Adobe Analytics or Adobe Target.
- Knowledge of AI-driven personalization and recommendation engines.
- Experience with enterprise-scale digital transformation programs.
"We are an equal opportunity employer committed to fair and ethical hiring practices. We do not charge any fees or accept any form of payment from candidates at any stage of the recruitment process. If anyone claims to offer employment opportunities in our company in exchange for money or any other benefit, please treat it as fraudulent and report it immediately."
AEM Assets, Adobe Experience Management
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