Appinventiv
Website:
appinventiv.com
Job details:
Company Description
Appinventiv is a global leader in AI-powered digital product engineering, helping businesses innovate, scale, and deliver exceptional user experiences. With a team of over 1,600 innovators across six global centers, Appinventiv has successfully delivered 3,000+ digital products to startups, Fortune 500 companies, and enterprises worldwide. The company specializes in AI, Cloud, Blockchain, Data Analytics, and Digital Transformation, creating future-ready ecosystems that align engineering decisions with long-term business goals. Backed by numerous accolades including recognition from Clutch, Deloitte, and The Economic Times, Appinventiv is committed to delivering high-quality, speed-driven, and scalable digital solutions. Our expertise spans AI & Data Science, Cloud & DevOps, Digital Transformation, and more.
Role Description
This is a full-time, on-site role for a Senior SEO Executive, located in Dadri. In this position, you will lead and implement advanced SEO strategies, conduct extensive keyword research, optimize on-page elements, and oversee link-building campaigns to boost website ranking and traffic. Additionally, you will analyze performance through detailed SEO audits while collaborating with cross-functional teams to integrate social media marketing into overall SEO strategies. Staying updated with the latest SEO trends and best practices will be a critical part of your day-to-day responsibilities.
Qualifications
- Experience in advanced Keyword Research and knowledge of SEO tools and analytics platforms.
- Proficiency in On-Page SEO techniques, including metadata optimization, content structuring, and user experience enhancements.
- Strong skills in Link Building strategies to enhance domain authority and search engine visibility.
- Experience integrating Social Media Marketing into SEO campaigns for enhanced online presence.
- Expertise in executing comprehensive SEO Audits and implementing actionable improvements.
- Strong analytical skills for performance tracking and reporting on SEO initiatives.
- Excellent communication and collaboration skills to work efficiently with cross-functional teams.
- Familiarity with tools like Google Analytics, SEMrush, Ahrefs, or similar is a plus.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field is preferred.
- Proven track record of successful SEO campaigns in previous roles.
Must-Have Additional Skills:
- Strong understanding of SEO integrated with AI technologies and evolving AI-powered search ecosystems.
- Hands-on knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) functionality.
- Experience working with LLM-based search optimization and AI-driven content/search frameworks.
- Expertise in International SEO, specifically handling APAC and US regions.
- Proven experience in client communication and stakeholder management for SEO strategy discussions and reporting.
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