Website:
ecoflowindia.com
Job details:
About the job
We’re Hiring: Sr. Performance Marketer (Meta & Google Ads - D2C Ecommerce)
- Location: Ahmedabad
- Experience: 3+ Years
- Employment Type: Full-time
Key Responsibilities :
Performance & Growth Ownership
- Run Meta campaigns (ASC, Broad, TOF / MOF / BOF funnel strategy)
- Manage Google ecosystem (Search, Performance Max, YouTube)
- Focus on incremental reach (CPI-R) instead of platform-reported CPA dependency
- Build structured experimentation roadmap across audiences, creatives, and landing flows
Tracking & Attribution Excellence
- Set up Pixel, CAPI, Enhanced Conversions, and server-side tracking
- Implement full-funnel attribution architecture
- Ensure clean reporting across Meta, Google, Shopify & analytics stack
- Measure real impact using Contribution Margin, LTV, and baseline lift
Creative-Led Performance Marketing
- Collaborate with brand & creative teams to build brand-led conversion ads
- Help design, brief, review, and iterate performance creatives
- Align messaging across funnel stages
D2C Growth Operations
- Support optimization of Shopify storefront conversion journeys
- Improve landing page performance and funnel drop-offs
- Track cohort behavior & retention signals
Market Intelligence
- Study competitor D2C strategies
- Track category-level creative trends
- Translate insights into actionable growth experiments
What You’ll Learn & Implement
- Think like a D2C Brand Owner, not just an ads manager
- Optimize for CM2-level profitability
- Build systems where paid ads increase baseline (organic + direct) revenue
- Work alongside a strategy-first creative & brand team
- Learn how premium brands scale without destroying margins
Click on Apply to know more.