realme India
Website:
realme.com
Job details:
The utmost role and responsibility of an Online reputation executive/manager/Intern is to create and maintain a favourable brand image of the company and its products. He/she oversees every social media account of the company’s brands and monitors how the brands are engaging with the audience. ORM also handles negative publicity even on review and rating websites.
Put Forth Company’s Best Image:
A company’s reputation depends on how its customers, employees and investors view it. One tweet, one Facebook post, and even one review can influence these factors for better or worse.
ORM should put forth an image that conveys the message that the company values customer responses. This is achieved by always making sure you reply to the reviews, queries or complaints that the customer may have.
Build Trust and Brand Loyalty:
Customers research about the company before making a purchasing decision and a lack of response to negative comments or reviews can make them hesitant to make a positive decision. A reputation executive/manager has to deal with such problems and help neutralize any bad reviews or comments.
Showing your customers that you will improve or act upon the problems is a great way to boost your reputation. When your business understands and adopts the needs of a customer, they feel that they are an important component of your business. This can help build brand loyalty and ultimately raise revenues.
Manage During a Crisis:
A reputation executive/manager has to help cope with scrutiny by business communities, regulators and corporate governance teams. This can be done by implementing good reputation management practices.
The internet is a difficult place to survive the competition. Any person wanting to damage a company’s reputation will find very few obstacles in their way. ORM is required to minimise the damage in case of any future crisis.
Expectations from a candidate applying for ORM profile:
• Social Listening
• Social CRM
• Regularly produce positive content for engagement with the audience.
• Have an understanding of search engine behaviour, social media, forums, blogs, ratings and reviews, etc. These are considered to be the most important and basic skills of a reputation executive/manager/intern.
• Work towards enhancing and building the organisation’s reputation by constantly measuring the effectiveness of your strategies.
• Establish policies and procedures, systems and standards that will avoid any negative impacts on the organisation.
• Reaching out to dissatisfied customers is an important procedure to control negative reviews. Moreover, focusing on forums, tweets, images, and writing effective blog posts, or publishing positive reviews is also the responsibility of a reputation manager.
• Be well prepared to take immediate action when the company’s reputation has been tarnished.
• Research online to find out all the negative keywords associated with a brand or individual and publish positive content that can then neutralise the effect of the former.
• Handle difficult situations such as internet blackmail and ethical manipulation of search engine results or reviews.
• Development of Positive Content, scheduled regular positive stories to build trust
• Engagement with the Audiences, based on positive attributes of the brand
Key Responsibilities:
• The ORM Executive is responsible for online content, tracking and analysis of reputation
factors and account for successful management of realme’s reputation.
• Facilitate problem resolution along with other questions.
• Consistently create an exceptional consumer experience with each contact via inbound / outbound post/tweet/email.
• Performing an in-depth audit of the information on the World Wide Web and ensuring a positive reputation of the Brand
• Continuously monitoring /Tracking the reputation of the brand on various outlets, e.g. social media, search engines, blogs & social communities, consumer forums, etc.
• Commenting positively on the most influential/negative forums and comments.
• Specialise in prevention and repair of the “Online Reputation Threats.”
• Investigating the facts about the Comments.
• Understand the Level of the threat and analyse and manage Online Identities.
• Discuss, respond and continuously follow up on the plan, strategy and Implementation.
• Utilising sophisticated Online and Offline Techniques in promoting Positive and Neutral Comments.
• Manage GMB reviews and take necessary steps to curb inappropriate content
• Evaluate review and survey data for trends and anomalies
• Coordinate monthly performance reviews and recommendations
• Provide daily, weekly and quarterly analysis to the Reporting Manager.
Educational & Professional Requirements:
• A degree/certification in Digital Marketing, social media marketing/branding is preferred.
• Bachelor's or Master’s in Business Management - Marketing or Mass Communication would be preferred.
• Working knowledge/familiarity with social listening tools like Locobuzz, OneDirect, Meltwater, etc
• Content development and management expertise is required
• Outstanding command of written English
• Experience in the Telecom Industry would be an added advantage
Salary
- - If selected for a full-time job role (min. 1 year of experience in ORM profile and immediate joiner), the in-hand salary offered will depend on the interview and prior working experience in the same domain.
Click on Apply to know more.
