Vilas Transcore Limited
Website:
vilastranscore.com
Job details:
Position: Marketing Executive - Level 4
Reports to : Dy Manager - Marketing
Qualifications
- Bachelor’s degree in Engineering (Electrical / Mechanical),MBA in Marketing or equivalent preferred
- 5–6 years of experience in industrial/B2B marketing, preferably in the CRGO, transformer or electrical steel industry
Key Responsibilities
🔹 1. Strategic Market Development
- Identify and evaluate new business opportunities in the transformer and electrical equipment segments.
- Conduct detailed market research to analyze trends, competitor strategies, and industry forecasts.
- Develop region-wise and segment-wise marketing plans in collaboration with management.
🔹 2. Lead Generation & CRM Management
- Generate and qualify leads from exhibitions, digital platforms, referrals, and cold outreach.
- Maintain and track lead pipelines in CRM software with complete contact history and status.
- Collaborate with the sales team to convert MQLs (Marketing Qualified Leads) into SQLs (Sales Qualified Leads).
🔹 3. Technical Marketing & Documentation
- Develop, update, and customize technical brochures, product datasheets, and application notes.
- Assist in proposal preparation, technical clarifications, and presentations for key accounts.
- Communicate product value propositions aligned with CRGO technical specifications.
🔹 4. Digital & Offline Campaign Execution
- Plan and execute marketing campaigns (email, LinkedIn, SEO content, webinars).
- Monitor campaign performance (open rates, CTRs, conversions) and make data-driven improvements.
- Coordinate offline initiatives such as trade shows, customer visits, and industry events.
🔹 5. Customer & Event Coordination
- Interface with customers for inquiries, meetings, and technical discussions.
- Lead marketing preparations for exhibitions, conferences, and plant visits.
Skills: management,transformer,sales,customer,business opportunities
Click on Apply to know more.