Interbiz Consulting
Website:
interbizconsulting.com
Job details:
Job Summary
This role begins as a senior individual contributor and may evolve into a leadership position, with ownership of building and mentoring a high-performing digital marketing team over time.
This role is ideal for a seasoned digital marketing professional with 3–7 years of experience in IT, SaaS, HealthTech, or FinTech, who can strategize, execute, and optimize end-to-end digital marketing initiatives to drive brand visibility, lead generation, and revenue growth.
The role requires strong exposure to US markets and clients, hands-on expertise in modern digital channels, AI tools, CRM platforms, and the ability to operate with MNC-level professionalism and communication standards.
Key Responsibilities
🚀 Digital Strategy & Planning
- Develop and execute comprehensive digital marketing strategies aligned with business goals
- Define target audience, ICP, and digital positioning strategies
- Plan and manage digital campaigns across multiple channels
📈 Growth & Performance Marketing
- Own and optimize performance marketing across SEO, SEM, paid ads, social media, email marketing, and website
- Drive demand generation, lead acquisition, and funnel optimization
- Monitor campaign performance and optimize for ROI, CPL, and conversion rates
- Collaborate with sales teams to improve lead quality and conversions
⚙️ Marketing Technology & AI
- Manage CRM platforms, marketing automation tools, and analytics systems
- Leverage AI tools for content creation, campaign optimization, and reporting
- Ensure data-driven decision-making and performance tracking
- Optimize marketing workflows for scalability and efficiency
📢 Content & Social Media Strategy
- Oversee content marketing strategy across blogs, social media, and campaigns
- Ensure consistent brand messaging across all digital touchpoints
- Drive engagement and brand visibility through creative campaigns
🤝 Execution & Stakeholder Management
- Work closely with US stakeholders and clients, including availability in US time zones when required
- Maintain high-quality communication (verbal & written)
- Collaborate with cross-functional teams (design, sales, product, leadership)
- Manage external agencies and partners if required
Skills & Requirements
- Strong hands-on experience in digital marketing channels (SEO, paid ads, social media, email, content)
- Experience with CRM tools (HubSpot, Salesforce, etc.) and marketing automation platforms
- Familiarity with AI tools for marketing and analytics
- Strong analytical mindset with experience in performance tracking and optimization
- Excellent communication and stakeholder management skills
- Experience working with US clients / global markets preferred
Click on Apply to know more.
