Messe Muenchen India
Website:
mm-india.in
Job details:
Core Objective: Lead and scale the Buyers Club initiative across marquee exhibitions. Drive the acquisition, engagement, retention, and matchmaking of high-quality domestic and international buyers while building a structured loyalty ecosystem.
Key Responsibilities2. Attendance & Loyalty Management3. Customer Success & Data AnalyticsKPIs / Success Metrics
- Buyer Acquisition & Matchmaking
- Scale the Database: Identify and onboard high-potential, quality-profiled buyers across various industry verticals
- Strategic Matchmaking: Align buyer profiles with exhibitor categories to facilitate high-value business matchmaking and curated meetings
- Program Management: Oversee and coordinate specialized hosted buyer and VIP programs
- Drive Turnout: Manage pre-event engagement (invitations, reminders, follow-ups) to ensure a strong turnout of key decision-makers
- Loyalty Club Development: Design and manage a tier-based Buyers Loyalty Club offering exclusive benefits and rewards to drive repeat participation
- Relationship Management: Act as the primary point of contact for key buyers, ensuring an excellent end-to-end experience and resolving issues promptly
- CRM & Insights: Maintain database hygiene, analyze buyer behavioral trends, and generate post-event performance reports
- Cross-Functional Alignment: Collaborate with project, sales, marketing, and operations teams to align buyer strategies with overall show objectives
- Number of qualified buyers acquired & attendance percentage
- Quality of buyer-to-exhibitor fitment & meeting outcomes
- Loyalty club growth, engagement, and repeat buyer retention rate
- Buyer satisfaction scores (CSAT)
- Database accuracy and growth levels
Requirements
Candidate Profile
Experience & Background
- Experience: 10+ years in buyer engagement, hosted buyer programs, customer success, or exhibition management
- Industry Background: Exhibitions & Trade Shows, Event Management, B2B Conferences, Buyer-Seller Platforms, or Industry Associations
- Education: MBA/PGDM in Marketing or Business Management preferred (Graduates with relevant industry experience are welcome)
Key Skills & Competencies
- Technical/Functional: Buyer relationship management, CRM/database handling, community building, and data analysis
- Behavioral: Customer-centric mindset, strong relationship-building capability, high ownership, and excellent execution skills
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