Website:
Job details:
Position: Group Head - Content & Link Building
Experience: 8-10 years
Location: Goregaon (Work from Office) 5 days a week
Role Overview:
The Group Head– Content Strategy & Premium Link Building will own and scale Infidigit’s
Content and PBL business unit with end-to-end accountability for revenue growth, profitability,
delivery excellence, and capability development.
Key Responsibilities
1. Business Growth & P&L Ownership
● Own the P&L for Content and PBL business, driving revenue growth, profitability, and
overall business performance.
● Develop and execute strategies to grow the business across existing accounts, new
clients, and new offerings.
● Partner with sales and solutions teams to develop compelling proposals and solutions,
improving win rate and deal value..
● Identify and drive cross-sell and up-sell opportunities across enterprise accounts.
● Build a strong pipeline and ensure sustainable growth of the business line.
2. Delivery, Margins & Operational Excellence
● Own delivery performance, ensuring quality, timelines, productivity, and profitability
across engagements.
● Maintain agreed gross delivery margins across Content and PBL engagements.
● Improve project scoping, estimation, resource planning, and effort utilisation to minimise
variance.
● Optimise resource deployment, balancing utilisation, productivity, employee capacity,
and workload.
● Drive operational discipline through effective use of Odoo system, including workflows,
timesheets, billable tracking, and KPIs.
3. Client Leadership, Quality & Retention
● Ensure consistently high-quality content and link-building outcomes that meet or exceed
client expectations.
● Maintain a Client Satisfaction (CSAT) rating of 4.0+ across the business portfolio. .
● Build strategic relationships with key enterprise clients, and act as a senior escalation
point for content strategy, performance, and link acquisition.
● Proactively identify client concerns, risks, and opportunities and drive timely resolution.
● Partner with clients to understand their business objectives and translate them into
effective content and SEO strategies.
● Drive client retention, account expansion, and long-term relationship value.
4. Premium Linkbuilding & External Ecosystem
● Build and scale a high-quality network of authoritative publishers, websites, freelancers,
and specialist agencies.
● Establish robust processes for evaluating publisher quality, domain authority, relevance,
traffic, authenticity, and commercial viability.
● Optimise vendor commercials and cost structures while maintaining quality and
scalability.
● Continuously strengthen the PBL offering through new publisher relationships,
innovative approaches, and improved processes.
5. Content Strategy & Innovation
● Define and strengthen Infidigit’s enterprise content strategy and delivery capabilities.
● Build scalable content frameworks covering content strategy, topical authority, SEO
content architecture, editorial quality, and content performance.
● Drive adoption of AI-enabled content workflows and tools while maintaining quality,
originality, accuracy, and editorial standards.
● Stay ahead of developments in AI search, Generative Engine Optimisation (GEO),
search behaviour, and content marketing and translate these into new offerings and
capabilities.
● Continuously improve the Content and PBL propositions to differentiate Infidigit in the
market.
● Contribute to and actively participate in the development of the annual Business
Operating Plan (AOP) for the Content business.
6. People Leadership & Capability Building
● Lead, mentor, and develop content strategists, writers, editors, outreach specialists, and
managers.
● Establish clear goals, KRAs, performance expectations, and career paths for the team.
● Drive capability development through quarterly training, knowledge-sharing sessions,
coaching, and mentoring.
● Build leadership depth and succession capability within the business unit.
● Maintain strong employee engagement and retention while ensuring the organisation
can scale with business growth.
Candidate Profile & Requirements
Experience:
- Approximately 8-10 years of experience in Content, SEO, Digital Marketing, or
- Digital Agency environments. .
- At least 3 years in a leadership role with responsibility for revenue, P&L, or
- business-unit performance.
- Experience managing large enterprise clients and multi-disciplinary teams.
Domain Mastery:
- Strong understanding of SEO content strategy, content architecture, editorial
- operations, and premium link building.
- Strong understanding of AI-enabled content creation, AI search, and emerging
- SEO/GEO practices.
Commercial Acumen:
- Demonstrated ability to grow revenue, improve margins, manage P&L, and build
- scalable business lines.
- Strong proposal development, commercial negotiation, and client expansion
- capabilities along with driving operational efficiency.
- Ability to identify and convert new business and cross-sell opportunities.
System Orientation & Analytics:
- Comfortable working with ERP systems, dashboards, KPIs, utilisation, financial
- metrics, and operational data.
- Strong analytical and data-driven approach to business and operational decision
- making.
Kindly share your resumes at - prajakta.chaugule@infidigit.com OR WhatsApp us at - 7700947306.
Click on Apply to know more.