Website:
avorawater.in
Job details:
Senior Manager – Channel Sales & Distribution
FMCG | Beverages | Premium Water | Packaged Water | Sustainable Packaging
Location: Mumbai (Pan-India Travel Required)
About AVORA
AVORA is building India's next-generation premium natural mineral water brand with a mission to replace single-use plastic water bottles through sustainable gabletop packaging.
We operate through two high-growth business verticals:
1. AVORA Branded Gabletop Water
Our flagship premium natural mineral water brand, available with no minimum order quantity (MOQ). This business focuses on building a strong national consumer presence across modern trade, premium grocery chains, quick commerce, e-commerce, hospitality, entertainment venues, fitness centres, airports, corporate offices, educational institutions, and events where AVORA partners as the official hydration brand.
2. Custom-Branded Gabletop Water
A B2B-focused business offering fully customised premium water cartons with a minimum order quantity of 5,000 units. We work with hotels, restaurants, cafés (HoReCa), luxury retail brands, weddings, corporate events, exhibitions, hospitality groups, and premium businesses that want their own branded sustainable water packaging.
Our vision is simple: make sustainable hydration the new industry standard.
Role Overview
We are looking for an experienced Senior Manager – Channel Sales & Distribution to lead AVORA's national expansion strategy.
This is a high-impact leadership role where you will build our distribution network, drive channel sales, acquire strategic B2B accounts, and create scalable go-to-market playbooks for expansion across India.
You will work directly with the founders and play a key role in building one of India's fastest-growing sustainable beverage brands.
Key ResponsibilitiesChannel Strategy & Business Development
- Develop and execute AVORA's national channel sales strategy.
- Identify and build new sales channels for premium gabletop water across India.
- Own revenue targets across both AVORA Branded and Custom-Branded business verticals.
- Design city-wise Go-To-Market (GTM) strategies that can be replicated across new markets.
- Identify high-potential growth opportunities and new business segments.
Distribution Network Development
- Build and manage a strong nationwide distribution ecosystem.
- Appoint, onboard and manage:
- FMCG Distributors
- Beverage Distributors
- HoReCa Suppliers
- Institutional Distributors
- Modern Trade Partners
- Regional Dealers
- C&F Agents
- Develop long-term distributor relationships and ensure profitable growth.
- Drive secondary sales, repeat orders and channel expansion.
Key Account Management
Acquire and manage strategic B2B customers across:
- Hotels
- Restaurants
- Cafés
- Hospitality Chains
- Event Companies
- Wedding Planners
- Corporate Offices
- Luxury Retail Brands
- Premium Gyms & Fitness Chains
- Airports & Lounges
- Educational Institutions
- Entertainment Venues
- Corporate Gifting Companies
Responsibilities include:
- Pitching AVORA Branded solutions.
- Selling Custom-Branded Water programs.
- Closing long-term annual supply agreements.
- Positioning AVORA as the preferred hydration partner.
Market Expansion
Lead AVORA's expansion beginning with Mumbai and scale into key markets including:
- Delhi NCR
- Bengaluru
- Pune
- Hyderabad
- Goa
- Ahmedabad
- Chennai
- Kolkata
- Other strategic cities
Responsibilities include:
- Market mapping
- Competitor analysis
- Pricing strategy
- Distributor appointment
- Revenue planning
- Sales forecasting
- Volume growth
Strategic Initiatives
- Work directly with founders on growth strategy.
- Launch new channels and strategic partnerships.
- Build scalable sales processes and reporting systems.
- Recommend market-specific pricing and product strategies.
- Track KPIs, channel performance and business profitability.
Ideal Candidate
We're looking for someone who combines strategic thinking with strong execution capabilities.
Experience
- 6–8 years of experience in Channel Sales, Distribution or Institutional Sales.
- Experience in FMCG, Beverages, Packaged Drinking Water, Premium Food & Beverage brands or Sustainable Packaging is highly preferred.
- Proven experience in building distributor networks across multiple cities.
- Strong understanding of HoReCa and institutional sales.
- Existing relationships with distributors, hospitality chains, modern trade or retail partners will be a significant advantage.
Skills Required
- Channel Sales
- Distribution Management
- B2B Sales
- Key Account Management
- Distributor Development
- HoReCa Sales
- Institutional Sales
- Modern Trade
- GTM Strategy
- Revenue Growth
- Business Development
- Negotiation
- Strategic Partnerships
- Team Leadership
- Commercial Acumen
- Market Expansion
What We're Looking For
- Entrepreneurial mindset with startup agility.
- Ability to build businesses from the ground up.
- Strong commercial and negotiation skills.
- Excellent communication and relationship-building abilities.
- Comfortable working directly with founders.
- Data-driven decision-making approach.
- Willingness to travel extensively across India.
Why Join AVORA?
- Build a category-defining premium sustainable beverage brand.
- High ownership with direct exposure to business strategy.
- Work alongside the founders in shaping the company's national expansion.
- Opportunity to create and lead India's next-generation distribution network for sustainable packaged water.
- Fast-paced startup environment with significant career growth opportunities.
- Performance-driven incentives and ESOP opportunities for exceptional performers.
Ready to Build the Future of Sustainable Hydration?
If you believe you have the experience and ambition to build India's leading premium water distribution network, we'd love to hear from you.
Apply by sharing your updated resume at:
careers@smarthrconsultants.com
Click on Apply to know more.