V360 Group
Website:
value360india.com
Job details:
JD - Sr Manager / Account Director - Consumer Practice
Location: Mumbai
Experience: 8+ Years
Industry: Consumer / Lifestyle
Work Experience: PR Agency experience only
Role Overview:
We are seeking an experienced PR professional with a strong background in Consumer PR to lead strategic communication initiatives, manage key client relationships, and drive impactful media engagement. The ideal candidate should have 8+ years of experience in a PR agency, with a proven track record of managing consumer-facing brands and integrated communication campaigns.
Key Responsibilities:
- Develop and execute integrated PR and communication strategies for consumer and lifestyle brands.
- Build and maintain strong relationships with journalists, editors, influencers, and key media stakeholders across consumer, lifestyle, business, and digital media.
- Provide strategic counsel to clients and act as a trusted communications partner.
- Lead media outreach, thought leadership, product launches, brand campaigns, leadership profiling, and events.
- Drive brand visibility across print, digital, broadcast, and influencer platforms.
- Independently manage multiple client accounts and senior client stakeholders, ensuring seamless campaign execution and delivery.
- Identify opportunities to create strong news narratives, content pegs, and media moments for clients.
- Mentor and guide team members while driving collaboration and quality of work across accounts.
- Monitor media coverage, evaluate campaign performance, and provide actionable insights to clients.
- Contribute to new business development through pitches, proposals, campaign ideation, and strategic recommendations.
- Handle reputation management and crisis communication mandates when required.
Requirements:
- 8+ years of experience in Public Relations, with PR agency experience only.
- Strong experience in Consumer PR, preferably across lifestyle, FMCG, retail, fashion, beauty, food & beverage, or other consumer-facing categories.
- Proven track record of independently managing large consumer accounts and senior client relationships.
- Strong network of journalists and media stakeholders across consumer, lifestyle, business, and digital media.
- Experience in developing and executing integrated communication campaigns.
- Excellent written and verbal communication skills with strong storytelling capabilities.
- Strong team management, mentoring, and leadership skills.
- Ability to manage multiple accounts and priorities in a fast-paced agency environment.
- Strong strategic thinking, client servicing, and problem-solving capabilities.
- Experience in crisis communications and reputation management will be an added advantage.
Click on Apply to know more.
