Website:
nepra.co.in
Job details:
About NEPRA Group
NEPRA Environmental Solutions Technologies Pvt. Ltd. (NEPRA) is a pioneer in India's sustainability and circular economy space, with a legacy of over 25 years, a 50+ member professional team, 500+ completed projects, and 300+ clients served. Headquartered in Ahmedabad, NEPRA's mission is "Enriching Sustainability with Technology."
The Group operates across four verticals:
Advisory & SaaS – End-to-end ESG, EPR, EHS and environmental regulatory advisory, powered by in-house technology platforms — SaaS ESG Konnect (integrating 15+ global ESG standards and frameworks) and EPR Connect for compliance, traceability and reporting.
Solar – Solar trading and end-to-end Solar EPC solutions for residential, commercial and industrial clients, as an authorized channel partner of Adani Solar.
NEPRA Projects – The EPC and system integration arm, delivering turnkey waste management, recycling and circular economy infrastructure along with O&M, for cities, industries and institutions.
NEPRA HuMeij – A joint venture with HuMeij Windshifters BV (Netherlands), manufacturing world-class air classification (windshifter) systems in India under the GARUDA range — European technology standards, Make in India manufacturing.
NEPRA serves clients across industries including automobiles, chemicals, construction, agriculture and education, and was recently selected for the Stanford Seed Transformation Program.
Role Purpose
Drive marketing and strategy for the entire NEPRA Group — building the group brand, generating demand across all four verticals, and supporting the MD & CEO in growth planning and strategic initiatives.
Key Responsibilities
· Own and execute the annual group marketing plan and budget across all verticals
· Build the NEPRA master brand and vertical sub-brands (ESG Konnect, GARUDA, NEPRA Projects etc) with consistent positioning and messaging
· Drive B2B lead generation: digital marketing, SEO/GEO/SEM, LinkedIn, email campaigns and marketing automation for the SaaS and Advisory business with respect to ESG and regulatory to build brand awareness, drive website traffic, and generate customer leads. Perform Data Analytics through Monitoring metrics and using tools like Google Analytics to measure performance and return on investment.
· Own MQL/SQL targets and marketing-sourced pipeline. Define the ICP, lead scoring, MQL criteria and lead handoff SLAs with the sales team. Run account-based marketing (ABM) for priority listed companies alongside the SDRs.
· Plan and manage industry events, exhibitions, conferences, webinars and client roundtables
· Run customer marketing: case studies, testimonials, and cross-selling to NEPRA's 300+ existing clients.
· Create sales enablement collateral: corporate decks, brochures, case studies, product one-pagers, videos and proposals support, competitor battlecards, feature launches
· Manage website, social media, PR, media relations and thought-leadership content (Manage the Group website end-to-end, from tracking visitor analytics to continuously improving its interactivity, responsiveness, and user experience.)
· Coordinate with channel partners (e.g., Adani Solar) for co-branded campaign
Strategy (40%)
- Support the MD & CEO in group strategy, annual business planning and new-initiative evaluation
- Conduct market research, competitor benchmarking and pricing analysis for each vertical
- Track industry and policy trends (ESG regulations, EPR, renewable energy, waste management) and convert them into business opportunities
- Prepare board presentations, investor/partner decks and management dashboards
- Track marketing ROI, funnel metrics and support sales teams in conversion
Candidate Profile
- 7–8 years in B2B marketing / marketing & strategy roles; exposure to at least one of: SaaS, sustainability/ESG, renewable energy, EPC/infrastructure or industrial products
- Proven experience managing multi-business or multi-product marketing portfolios
- Strong in digital marketing, lead generation and content-led B2B demand creation
- Hands-on with marketing automation tools (Moengage/webengage etc) and campaign attribution.
- Working knowledge of Google Analytics, Search Console, LinkedIn Campaign Manager and SEO/SEM tools; able to interpret campaign performance and recommend improvements
- Proficiency in Excel and PowerPoint, with exposure to dashboarding tools such as Looker Studio or Power BI; familiarity with Canva or equivalent content-design tools
- Comfortable using generative AI tools responsibly for research, content development, campaign ideation and productivity, with sound judgement to verify accuracy and protect confidential information
- Excellent skills in PowerPoint, storytelling and executive-level communication
- Analytical mindset — comfortable with market data, dashboards and business cases
- MBA in Marketing / Strategy preferred
- Self-driven, hands-on and able to work directly with leadership in a fast-growing group
What We Offer
- Group-level role with direct visibility to the MD & CEO
- Opportunity to shape the brand of a 25+ year sustainability pioneer across four high-growth sectors
- Fast-track growth into a leadership position
Click on Apply to know more.
