UPNET
Website:
upnet.com
Job details:
At UPNET, we’re looking for a Senior Content Marketer to support growth and content initiatives for AuthX, a modern passwordless IAM platform transforming endpoint access security. If you think like a storyteller, write like a strategist, and market like a growth operator — we’d love to talk.
What You’ll Do As a Senior Content Marketer, you’ll help turn ideas into influence and content into business impact. Build Content That Drives Growth
• Develop and execute content strategies aligned to awareness, demand generation, and revenue goals.
• Create and manage high-impact content across blogs, campaigns, whitepapers, solution briefs, case studies, landing pages, email, and social.
• Own content that supports lead generation, nurturing, and pipeline acceleration. Lead Strategic Storytelling • Shape thought leadership and messaging around identity, cybersecurity, passwordless, and Zero Trust.
• Translate technical concepts into compelling narratives for CIOs, CISOs, IT leaders, and healthcare audiences. • Support product launches, partner campaigns, webinars, events, and GTM initiatives. Drive Performance Through Content • Optimize content for engagement, SEO, conversion, and campaign performance. • Analyze what’s working, refine what isn’t, and scale what performs. • Partner with design, product marketing, sales, and demand gen teams to bring campaigns to life.
What We’re Looking For You may be a fit if you have:
• 4+ years of experience in content marketing (B2B SaaS or cybersecurity preferred). • Strong background in content strategy and demand generation. • Proven experience building and executing integrated content campaigns. • Excellent writing, messaging, and storytelling skills. • Understanding of SEO, campaign metrics, and performance-driven content. • Ability to turn complex topics into clear, compelling market narratives. • Bonus if you’ve worked in identity, security, or enterprise software. You’ll Thrive Here If You… • Think beyond content production and focus on business impact. • Love blending creativity with strategy. • Can connect storytelling to pipeline. • Enjoy owning ideas from concept to campaign. • Believe great content should move markets, not just generate clicks.
Tools & Platforms You’ll Work With Experience with these tools is a plus: • Google Analytics / GA4 • Google Search Console • SEMrush / Ahrefs • WordPress / CMS platforms • SEO optimization and keyword strategy • Email marketing tools like Mailchimp, Saleshandy or Smartlead • LinkedIn, X (formerly Twitter), Instagram, Facebook, Reddit, and other social media platforms • ChatGPT, Claude, Perplexity, Gemini, and relevant AI tools for content research and creation Technical & Practical Understanding You don’t need to be an engineer, but you should be comfortable writing about topics like: • Identity & Access Management (IAM) • Passwordless Authentication, MFA and SSO • Zero Trust concepts • Cybersecurity and enterprise technology trends • B2B SaaS buyer journeys and demand generation
More about AuthX
AuthX is a cloud-based Identity and Access Management platform offering passwordless features, including Single Sign-On, Multi-Factor Authentication, RFID Tap & Go, Passkeys, and Biometric Authentication. It helps enterprises implement seamless user authentication and security with its advanced authentication workflow feature, enabling security for end-users across workstations, web, network, and mobile endpoints. AuthX unifies login credentials, applications, and devices into a secure ecosystem, simplifying access to essential tools and data. AuthX's cloud-based solution enables Zero Trust Security through dynamic risk management, proactively identifying threats, securing networks, and safeguarding endpoints for organizations and their end-users. AuthX’s commitment to providing secure solutions to enterprises is backed by its partnership with industry leaders; Citrix, Epic, Google, IGEL, Omnissa, Dell, and many more.
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