Kyari
Website:
kyari.co
Job details:
About the Company
We're a budding home decor start-up, yet a leading one in the D2C space.
Four years ago, with a small team from Indore, we launched our game-changing self-watering planters. We believed then, as we do now, that home decor should be both beautiful and hassle-free.
Our self-watering plants with planters were an instant hit. Customers loved the idea of watering their plants just once a week. It's made plant parenting a breeze. And with their continued support, we've become known for delivering top-notch products that combine style and function seamlessly.
Our goal is to shake up the home decor industry by offering innovative solutions. We promise quick delivery of live plants, stunning design, premium quality, and easy plant care.
Join us as we pave the way for a new era in home decor!
To know more visit: www.kyari.co
About the Role
We are looking for a creative, data-driven, and execution-focused Sr. Brand Executive to support the growth of the Kyari brand across digital platforms. The ideal candidate should have hands-on experience in Performance Marketing (PM) and Social Media (SM), with a strong understanding of brand building, campaign execution, content planning, and digital marketing analytics.
This role requires someone who can balance creativity with performance, collaborate across teams, and ensure a consistent brand presence while driving measurable business results.
Key Responsibilities
1. Shoot Production & Content Execution
Plan and coordinate end-to-end photo and video shoots including locations, talent, props, crew, equipment, and shoot logistics.
Build shoot briefs, shot lists, production schedules, and manage shoot-day execution.
Ensure smooth post-production handoff and timely delivery of final assets.
2. Social Media & Brand Content Execution
Own the execution of the monthly content calendar across Instagram, YouTube, and other active platforms.
Write captions, scripts, and post copy aligned to brand tone.
Coordinate with videographers, editors, influencers and creative teams for timely content delivery.
Schedule, post, and monitor content performance.
3. Design Team & Agency Coordination
Manage day-to-day workflow with in-house designers, external agencies, and freelancers.
Convert creative direction into clear briefs and ensure output is on brief before review.
Track revisions, timelines, approvals, and final asset handoffs.
4. Content Operations
Maintain content calendars, asset libraries, production trackers, and timelines.
Manage external vendors such as photographers, videographers, stylists, and production partners.
Anticipate requirements in advance and ensure smooth execution without last-minute gaps.
5.Market Research &Consumer Insight
Monitor industry trends, competitor activities, and consumer behavior.
Gather insights from customer feedback, reviews, and digital analytics.
Support new product launches with market research and positioning recommendations.
6.Reporting & Analytics
- Prepare weekly and monthly marketing performance reports.
- Track KPIs including brand awareness, engagement, traffic, conversions, and sales contribution.
- Present actionable insights to improve marketing effectiveness.
Experience
- 2–4 years of experience in Brand Marketing, Digital Marketing, or Growth Marketing.
- Hands-on experience managing Performance Marketing campaigns (Meta & Google Ads).
- Strong understanding of Social Media Marketing, content strategy, and influencer collaborations.
- Experience in D2C, e-commerce, consumer brands, or lifestyle brands is highly preferred.
Required Skills
- Strong understanding of digital marketing fundamentals.
- Hands-on knowledge of Meta Ads Manager and Google Ads.
- Familiarity with Google Analytics (GA4), Meta Business Suite, and marketing dashboards.
- Excellent project management and coordination skills.
- Strong analytical and problem-solving abilities.
- Good communication and stakeholder management skills.
- Ability to work in a fast-paced startup environment.
- High ownership, attention to detail, and execution excellence
Click on Apply to know more.