Product Marketing Manager

As the Product Marketing Manager at SpringVerify, you are responsible for leading go-to-market strategies, executing partner-led webinars, and driving feature adoption campaigns. You own product positioning, develop sales and marketing collateral, and collaborate cross-functionally to align messaging across teams. Your work ensures that product launches, internal enablement, and customer touchpoints are strategic, consistent, and impactful. Key Responsibilities Own product go-to-market (GTM) launches and collaborate with the product team to ensure roadmap visibility across functions Build and execute multi-channel GTM strategies for new features and product offerings Lead the end-to-end execution of partner-led and thought-leadership webinars—from planning and hosting to post-event follow-ups Develop and refine product positioning and messaging aligned with customer personas, market trends, and the product roadmap Create high-impact sales enablement assets including pitch decks, brochures, and one-pagers Conduct customer and competitive research to inform messaging, positioning, and campaign planning Collaborate cross-functionally with Product, Sales, and Customer Success to surface insights and influence roadmap and campaign strategy Optimize lead qualification flows and campaign funnels to improve conversion rates and marketing efficiency Track the performance of campaigns and webinars, and refine strategies based on data-driven insights

Springworks is building the tools and products to enable the era of Remote/Hybrid work and our products have been used by over 350,000+ remote/hybrid employees across 10,000+ organisations and 55+ countries in the last couple of years.