Senior Director of B2B Growth Marketing

We're looking for a strategic and results-oriented Senior Director, B2B Growth Marketing to lead our demand generation and AB efforts, playing a critical role in driving pipeline and revenue growth Reporting to the VP of B2B Growth Marketing, this role is a key partner in shaping our go-to-market strategy, aligning deeply with Revenue, Product Marketing, and the Executive team. You will lead the deveTeam You will lead the development and optimization of high-impact programs that accelerate customer acquisition, nurture decision-makers across complex buying journeys, and elevate our brand's market presence Develop long-range growth plans in partnership with the VP of B2B Growth Marketing, informed by market intelligence and evolving buyer behaviors Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, pipeline, and revenue Collaborate closely with Product Marketing, Sales, and Customer Success to ensure alignment across the buyer's journey and translate insights into GTM strategies Ensure alignment of campaign strategy with sales segmentation, vertical plays, and account-specific initiatives at the enterprise level Drive the planning and execution of integrated, multi-channel marketing programs—including paid media, SEO, SEM, content marketing, ABM, email, and events—to engage decision-makers and influencers across complex buying cycles Utilize data-driven insights to continuously optimize campaign tactics, ensuring maximum ROI and efficiency Drive full funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the funnel effectively Collaborate with Revenue Operations, Marketing Ops, and Sales to continuously improve lead scoring, routing, and conversion processes Leverage tools such as A/B testing, attribution modeling, and segmentation to improve campaign performance and accelerate velocity through the funnel Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI Forecast demand generation results and track progress against KPIs and revenue goals Lead and scale a high-performing team of growth marketers, fostering a culture of collaboration, accountability, and experimentation Provide coaching, mentorship, and career development support for team members

Spring Health is able to sponsor visas, but that doesn't guarantee they are sponsoring for this role. Ask the hiring team for more information. Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalized, failing to deliver the personalized mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data. Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalized care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services. The behavioral health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasizing the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.