Specialist- Biddable Performance
LS Digital Group
- Location
- Navi Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- Bing
- campaign management
- end-to-end
- Google Ads
- paid search
About the role
LS Digital Group
Website:
lsdigital.com
Job details:
Roles & Responsibilities
- Independently plan, build, and manage paid-search campaigns end-to-end for assigned accounts.
- Own daily and weekly optimisations: bids, budgets, negatives, search-term reviews, and structured A/B testing.
- Track and improve KPIs (CPL, CPA, ROAS, CTR, conversion rate); diagnose underperformance and act decisively.
- Implement and QA conversion tracking, UTMs, and tagging with the analytics team.
- Apply smart bidding and automation; test and adopt new platform features and betas.
- Build clear performance reports and dashboards, translating data into actionable insights.
- Present results and recommendations in client and internal reviews.
- Support and guide Executives on execution tasks and quality standards.
- Manage budget pacing and reconciliation for assigned accounts.
- Stay ahead of platform updates, industry trends, and competitor activity.
Qualifications
- 1-2 years of experience in paid search or performance marketing.
- Strong hands-on campaign management on Google Ads and Microsoft (Bing) Ads.
- Solid grasp of keyword planning, bidding strategies, and optimisation techniques.
- Proficiency in MS Excel, PowerPoint, and reporting tools.
- Google Ads / Microsoft Ads certifications preferred.
- Strong analytical, communication, and stakeholder-management skills.
Click on Apply to know more.
This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.