Head of Digital Marketing

About the job: Head of Digital Marketing. Career Level : Mid-level Location : Onsite - Bangalore, India. Who We Are: This is Spearhead Technology — where every challenge is an opportunity, and every solution is a masterpiece in the making. As a full-lifecycle IT company, we transcend mere delivery; we engineer success. From inception to implementation, our seasoned expertise shepherds every phase of the journey. Be it planning, analysis, design, development, testing, or the seamless transition to production, we stand as steadfast partners in our clients' progress. At Spearhead Technology, quality isn't a mere aspiration—it's our ethos. Rooted in Tech Advisory, our methodology is guided by insights that spark transformative outcomes. We recognize the paramount importance of talent retention. Through a steadfast commitment to work-life balance, competitive remuneration packages, and an optimized operational model, we ensure our team remains as exceptional as our services. Step into Spearhead Technology, where innovation meets precision, and together, let's sculpt the future of technology with finesse and distinction. Requirements We are seeking a dynamic and highly skilled Head of Digital Marketing to lead our digital and growth marketing initiatives. The ideal candidate will have a proven track record of at least 7 years of experience in Digital Marketing, Growth Marketing, Brand Marketing, and Brand Positioning, preferably in an IT company. This role demands a visionary leader who can craft and execute strategies to drive brand growth, enhance digital presence, and achieve measurable business outcomes. Key Responsibilities: 1. Strategic Leadership: Develop and implement a comprehensive digital marketing strategy aligned with organizational goals. Lead the brand positioning and marketing efforts to establish a strong market presence. Drive the digital transformation of marketing efforts by leveraging the latest tools and technologies. 2. Digital Marketing: Oversee all digital channels including SEO, SEM, social media, email marketing, and paid campaigns. Optimize digital campaigns using data analytics and performance metrics. Manage and grow the company's online presence, ensuring alignment with business objectives. 3. Growth Marketing: Create and execute growth marketing strategies to drive customer acquisition, engagement, and retention. Utilize data-driven methodologies to identify new opportunities and optimize campaigns. Collaborate with the product and sales teams to design marketing initiatives that drive revenue growth. 4. Brand Marketing and Positioning: Develop and maintain the company's brand identity, ensuring consistency across all channels. Implement strategies to enhance brand equity and market differentiation. Lead efforts to ensure a unified and impactful brand voice across marketing content. 5. Content Marketing: Oversee the creation of high-quality content, including blogs, case studies, whitepapers, and webinars. Ensure content aligns with brand messaging and engages target audiences effectively. 6. Lead Generation: Design and execute lead generation campaigns to drive qualified leads for the sales team. Use advanced tools and strategies to track, nurture, and convert leads into customers. 7. Website Management: Oversee the management and optimization of the company website to enhance user experience and drive conversions. Ensure the website reflects the brand's messaging and is regularly updated with relevant content. 8. Team Leadership: Build, mentor, and manage a high-performing digital marketing team. Foster a culture of creativity, accountability, and data-driven decision-making within the team. 9. Collaboration: Work closely with Sales, Product, and Client Services teams to ensure alignment of marketing initiatives. Represent the digital marketing function in leadership meetings and strategy discussions. 10. Performance Analytics: Monitor and report on the performance of digital marketing campaigns. Use insights from data analytics to refine strategies and improve ROI. 11. Market Insights: Stay updated on industry trends, competitor activities, and market dynamics. Use insights to continuously innovate and refine marketing strategies.

This is Spearhead Technology — where every challenge is an opportunity, and every solution is a masterpiece in the making. As a full-lifecycle IT company, we transcend mere delivery; we engineer success.