Executive Producer - Fiction, Regional (3477)

Sony Pictures Entertainment

Experience: 4+ yrs
Location: Chennai, Tamil Nadu, India
Job type: Full-time

About the role

Career Opportunities: Executive Producer - Fiction, Regional (3477)

Requisition ID 3477 - Posted - Regional (Regional) - Chennai (1004)

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Job Title: Executive Producer - Fiction, Regional

Location: Chennai
Department: Programming / Content

Role Overview

We are looking for a dynamic Fiction Programming professional to drive the development, execution, and performance of Tamil fiction content. The role will focus on managing shows end-to-end—from concept to telecast—while ensuring strong audience connect, ratings performance, and alignment with the channel/OTT content strategy.

Key Responsibilities

Identify, develop, and commission compelling Tamil fiction content aligned with the channel’s programming strategy
Work closely with production houses, writers, and creative teams to shape concepts, scripts, and story arcs
Oversee ongoing shows—track story progression, ensure quality, and maintain narrative consistency
Monitor TRPs / digital performance and derive insights to optimize content
Provide creative feedback on scripts, episodes, and edits to enhance audience engagement
Ensure timelines, budgets, and deliverables are met in coordination with internal and external stakeholders
Collaborate with marketing and scheduling teams for effective show launches and promotions
Stay updated on competitor content, audience trends, and evolving viewing habits in the Tamil market

Qualifications & Experience

Bachelor’s degree in Mass Communication, Media, or related field
4–8 years of experience in fiction programming/content roles (TV, OTT, or production houses)
Strong understanding of Tamil GEC/OTT landscape and audience preferences
Experience in managing fiction shows end-to-end is preferred

Skills & Competencies

Strong storytelling sense with a programming mindset
Ability to analyze content performance (TRPs, digital metrics) and translate insights into action
Excellent stakeholder management and collaboration skills
Strong creative judgment with attention to detail
Ability to multitask and manage multiple shows simultaneously

Good to Have

Experience in launching new fiction shows
Familiarity with regional content consumption trends and formats
Existing network within Tamil production ecosystem

Key Success Metrics (KRAs)

Performance of shows (TRPs / digital viewership)
Successful launch of new fiction properties
Consistency in content quality and delivery timelines
Strength of relationships with production partners

Why join us?

Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.

But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.

- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years

- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India

- ET Human Capital Awards 2021- Winner across multiple categories

- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!

[Not translated in selected language]