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Marketing Manager - Diaspora Markets

Min Experience

4 years

Location

Asia & Middle East, India, Mumbai

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

We're looking for a strategic marketing professional with a deep understanding of Indian culture and music, including Bollywood, Indian Pop, Indian Hip Hop, and Independent artists, alongside international music trends. You will develop innovative multi-platform marketing strategies to position Indian music within South Asian diaspora markets, leveraging your expertise in content creation, media outreach, influencer partnerships, and building strong community connections. With a proven track record in driving campaigns, utilizing data analytics for insights, you'll play a key role in amplifying Indian music's global appeal. If you're passionate about blending cultural relevance with strategic marketing and ready to shape the future of Indian music on the world stage, join us!

About the company

As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

Skills

marketing
content creation
media outreach
influencer partnerships
community building
data analytics