Performance Marketer

Job Title: Performance Marketer

Experience Level: 4+ years

Location: Remote – Open to candidates in LATAM and/or South Africa

Type: Full-Time

About Us

We’re a fast-scaling, product-led startup operating at the intersection of gaming and consumer goods. Our flagship product has built a passionate and rapidly growing player base, and now we’re focused on accelerating growth through rigorous testing, smart execution, and bold experimentation.

If you thrive on trial-and-error learning, crave autonomy, and are driven by measurable results — you’ll feel right at home here.

About the Role

We’re looking for a Performance Marketer with an engineering mindset — someone who loves structured thinking, testing, learning, and iterating based on data. This is a hands-on, high-ownership role for someone who doesn’t just manage ads, but builds and optimizes scalable growth systems.

You’ll take the lead on user acquisition across digital marketing channels and work cross-functionally to drive sustainable, scalable growth.

If you treat marketing like product development — launching fast, testing everything, and doubling down on what works — this role is for you. A love for video games is a strong bonus.

What You’ll Do

• Plan, launch, and optimize performance marketing campaigns across paid channels (Facebook, Instagram, Google, TikTok, etc.)
• Design and run A/B tests on creatives, copy, offers, audiences, landing pages, and funnels
• Manage and iterate full-funnel strategies to improve CAC, ROAS, LTV, and other key metrics
• Think like an engineer: define hypotheses, analyze data, and build repeatable growth systems
• Collaborate with product, creative, and engineering teams to launch and scale campaigns
• Explore and test new acquisition channels such as influencer, affiliate, SEO, organic social, and email
• Provide weekly and monthly performance reporting with strategic insights
• Contribute to long-term marketing strategy and help shape the overall growth roadmap

Who You Are

• 4+ years of performance marketing or growth experience, ideally in consumer goods or e-commerce
• Proven track record of scaling campaigns and achieving acquisition or revenue milestones
• Strong understanding of growth metrics, funnels, attribution, and conversion optimization
• Analytical and test-driven — you’re always asking “why” and “what if”
• Thrive in a startup environment — scrappy, self-sufficient, and focused on solutions
• Passionate about testing, tweaking, and continuous improvement
• Bonus: Experience with affiliate, SEO, influencer, or brand partnerships
• Nice to have: A passion for video games or experience in the gaming industry
• Extra bonus points: You’ve helped scale a company from low 7-figure revenue to 8 figures and beyond — and you’re hungry to do it again

Why This Role?

This is an opportunity to grow into a senior leadership position (Head of Growth, CMO, etc.) within a high-velocity startup. You’ll work directly with a technical founder who values experimentation, autonomy, and deep strategic thinking.

You’ll help build our customer acquisition engine from the ground up and make a measurable impact from day one. If you’re excited about building something players love — and scaling it with curiosity, creativity, and precision — we’d love to hear from you.