SB-1274 Performance Marketing & Ads Manager

Job Title: Performance Marketing & Ads Manager

Location: Hyderabad, India (On-site)

Experience: Minimum 8 Years

Department: Growth Marketing

Industry: B2B IT Services & Digital Solutions

About Softobiz

Softobiz is a dynamic technology consulting and digital engineering company empowering businesses worldwide to accelerate their digital transformation journey. From cloud-native development to AI-driven experiences, we partner with forward-thinking enterprises across the US, Australia, and international markets to build solutions that deliver measurable business outcomes. As we accelerate our global expansion, we're seeking a strategic Performance Marketing & Ads Manager to spearhead our customer acquisition, lead generation, and campaign optimization initiatives.

Role Overview

We're looking for a results-oriented and analytically-minded Performance Marketing & Ads Manager who can take complete ownership of our multi-channel paid marketing ecosystem. You'll architect, implement, optimize, and scale high-performing campaigns that generate quality B2B leads and drive conversions for our portfolio of IT services and digital solutions.

The ideal candidate brings proven experience managing substantial ad budgets across international markets (particularly US and Australia), crafting compelling B2B campaigns, and seamlessly aligning marketing initiatives with sales objectives to accelerate pipeline growth.

What You'll Drive

Strategy & Planning

• Develop and execute a comprehensive performance marketing roadmap across key B2B channels including LinkedIn Ads, Google Ads, Meta, YouTube, Twitter, Quora, and programmatic networks
• Partner with leadership and sales teams to identify target segments and design campaigns tailored to ICPs and industry verticals
• Architect, test, and refine full-funnel advertising strategies that address awareness, consideration, and conversion stages
  
  

Campaign Execution & Optimization

• Launch and manage sophisticated multi-channel campaigns with laser focus on key metrics: CPL (Cost Per Lead), ROAS, CAC (Customer Acquisition Cost), and pipeline velocity
• Implement systematic A/B testing of ad creatives, landing pages, CTAs, and audience segments to continuously improve performance
• Strategically allocate budgets toward high-ROI campaigns and rapidly scale successful initiatives
  
  

Analytics & Insights

• Monitor, analyze, and report on campaign performance using advanced analytics platforms including Google Analytics 4, Meta Pixel, LinkedIn Insights, and custom tracking solutions
• Design and maintain comprehensive dashboards and performance scorecards that visualize KPIs and growth metrics
• Transform campaign data into actionable insights that drive conversion rate improvements and inform strategic decisions
  
  

Audience Development

• Create sophisticated audience segments leveraging first-party CRM data, intent-based platforms (ZoomInfo, Bombora), and strategic retargeting lists
• Develop and continuously refine audience personas for geo-targeted, industry-specific B2B outreach
• Implement innovative targeting approaches that maximize reach within qualified prospect pools
  
  

What You Bring

• Experience: 8+ years in performance marketing with specific focus on B2B technology services or SaaS solutions
• Campaign Management: Proven success managing substantial ad budgets across LinkedIn, Google, Meta, and programmatic platforms for global audiences
• B2B Marketing: Deep understanding of complex B2B buyer journeys, enterprise sales funnels, and lead generation strategies for technology services
• Technical Proficiency: Hands-on expertise with:
• Campaign platforms: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager
• Analytics tools: Google Tag Manager, Google Analytics 4, HubSpot/Zapier integrations
• Marketing tech: UTM Builders, Hotjar, VWO, SEMrush, Ahrefs, Supermetrics
• Data Analysis: Excellence in campaign data analysis, multi-touch attribution modeling, and ROI tracking methodologies
• Conversion Optimization: Experience with landing page CRO, working knowledge of HTML/CSS, and collaborative skills with web/design teams
• Audience Strategy: Expertise in lookalike audiences, custom audience development, and audience expansion tactics
• Compliance Knowledge: Comprehensive understanding of international privacy regulations, ad account governance, and platform policies
  
  

What Sets You Apart

• Experience with LinkedIn Sales Navigator, Google Optimize, or enterprise-grade programmatic DSPs
• Proficiency with marketing automation tools like Zapier, Clearbit, or Mutiny
• Expertise in integrating email nurturing workflows within holistic performance marketing strategies
• Experience marketing complex B2B technology services with long sales cycles
• Background in account-based marketing (ABM) approaches for enterprise clients

Softobiz is a dynamic technology consulting and digital engineering company empowering businesses worldwide to accelerate their digital transformation journey. From cloud-native development to AI-driven experiences, we partner with forward-thinking enterprises across the US, Australia, and international markets to build solutions that deliver measurable business outcomes.