Cocoma Digital
Website:
cocomadigital.com
Job details:
Department: Social Media & Digital Marketing
Location: Cocoma Digital HQ – Andheri West, Mumbai
Employment Type: Full-Time (On-site)
Experience Required: 1–3 Years
Reporting To: Social Media Manager / Account Manager
ABOUT COCOMA DIGITAL & STUDIOS
Cocoma Digital & Studios is a fast-growing creative and marketing powerhouse managing multiple brands and sister companies. Our Digital division specializes in YouTube growth strategy, social media marketing, community management, content development, creator collaborations, and digital brand building. Our Studios division delivers end-to-end post-production solutions for films, television, OTT platforms, web series, and digital-first content.
At Cocoma, we believe every piece of content should inform, entertain, engage, and build communities. We're looking for passionate professionals who understand both content and audience behaviour across digital platforms and are excited to leverage emerging technologies to create meaningful digital experiences.
ROLE OVERVIEW
We're looking for a passionate, organized, and execution-focused Social Media & YouTube Executive to manage and grow the digital presence of one of our flagship content brands.
The role combines YouTube channel management, social media execution, content publishing, client coordination, audience engagement, analytics, content planning, and digital growth. You will work closely with clients, editors, designers, content creators, and internal teams to ensure content is strategically planned, reviewed, published, optimized, and delivered on time.
The ideal candidate should have a strong understanding of YouTube, social media platforms, content planning, audience behaviour, and digital publishing workflows. Experience working with long-form storytelling, interviews, documentaries, entertainment, historical, cultural, or educational content will be an added advantage.
KEY RESPONSIBILITIES
Social Media Management
- Manage and grow brand presence across YouTube, Instagram, Facebook, X (Twitter), and other relevant platforms.
- Plan, schedule, and publish content according to the content calendar.
- Write engaging captions, post copies, hashtags, titles, and content descriptions aligned with the brand's tone of voice.
- Monitor comments, direct messages, and community interactions while maintaining healthy audience engagement.
- Coordinate platform-specific campaigns, launches, contests, and promotional activities.
YouTube Channel Management
- Upload and publish videos following YouTube best practices.
- Optimize titles, descriptions, tags, playlists, chapters, end screens, cards, and thumbnails.
- Coordinate with editors and designers to ensure timely publishing of long-form videos, Shorts, and promotional content.
- Monitor channel performance, including CTR, audience retention, watch time, subscriber growth, and overall channel health.
- Implement YouTube SEO, metadata optimization, and content optimization strategies to improve discoverability and performance.
Content Planning & Coordination
- Coordinate the publishing of long-form episodes, interviews, documentaries, behind-the-scenes content, promotional videos, YouTube Shorts, Reels, best-scene compilations, and other social-first content.
- Plan content around important historical events, cultural moments, festivals, anniversaries, launches, and topical occasions.
- Work closely with editors, designers, content writers, and creative teams to ensure timely delivery and publishing of content.
- Identify opportunities to repurpose long-form content into Shorts, Reels, carousels, quotes, and other platform-specific formats.
- Maintain consistency in brand identity, storytelling, and content quality across all platforms.
Client Communication & Account Coordination
- Act as the day-to-day point of contact for assigned clients and internal stakeholders.
- Coordinate approvals, content calendars, publishing schedules, and feedback with clients.
- Participate in client meetings, review calls, and status updates.
- Ensure timely implementation of client feedback while maintaining quality and delivery timelines.
- Build strong working relationships through proactive communication and regular updates.
- Escalate risks, dependencies, or delays to the Reporting Manager when required.
Analytics & Growth
- Track and analyze YouTube and social media performance using platform analytics.
- Prepare weekly and monthly performance reports.
- Monitor key metrics including Views, Watch Time, Audience Retention, Engagement, Reach, CTR, Subscriber Growth, and Content Performance.
- Share actionable insights and recommendations to improve content performance and audience growth.
Research, AI & Content Development
- Stay updated with YouTube algorithm changes, social media trends, platform best practices, and emerging digital technologies.
- Research audience interests, historical references, cultural moments, seasonal opportunities, and competitor activities.
- Leverage AI tools to assist with content research, caption writing, metadata optimization, hashtag generation, translations, content ideation, and workflow efficiency.
- Explore new AI tools, automation workflows, and platform features that improve productivity, publishing, and audience engagement.
- Support the creative team with innovative ideas that improve discoverability, engagement, and community growth.
REQUIRED SKILLS & QUALIFICATIONS
- Bachelor's degree in Mass Media, Marketing, Communications, Journalism, Digital Media, or a related field.
- 1–3 years of experience managing YouTube channels, social media platforms, or digital communities.
- Strong understanding of YouTube Studio, Meta Business Suite, and platform analytics.
- Good knowledge of YouTube SEO, metadata optimization, publishing workflows, and audience engagement.
- Experience writing captions, titles, descriptions, and social media copy.
- Strong proficiency in Marathi (Reading, Writing & Speaking) with the ability to create, review, and optimize captions, titles, descriptions, and social media copy.
- Basic understanding of YouTube Analytics, Google Analytics, and performance reporting.
- Working knowledge of AI-powered productivity and content creation tools such as ChatGPT, Gemini, Claude, Perplexity, or similar platforms.
- Strong research, organizational, communication, and coordination skills.
- Ability to communicate professionally with clients and internal stakeholders.
- Excellent attention to detail with the ability to maintain publishing accuracy, metadata consistency, and content quality.
- Strong time management and task prioritization skills.
- Ability to manage multiple content calendars and deadlines in a fast-paced environment.
- Curious to learn, experiment, and continuously adopt new tools, workflows, and digital technologies.
PREFERRED EXPERIENCE
- Experience managing YouTube channels with high-volume long-form and short-form video content.
- Experience working with entertainment, historical, cultural, documentary, interview, educational, or episodic content.
- Experience working in a digital marketing agency, media company, creator ecosystem, or content-first organization.
- Understanding of YouTube content optimization, audience behaviour, and digital publishing workflows.
- Familiarity with creator-led content, digital storytelling, and community building.
- Experience using AI tools to improve content creation, publishing, research, or workflow efficiency.
LANGUAGE & COMMUNICATION PROFICIENCY
- Marathi – Professional Proficiency (Reading, Writing & Speaking) – Mandatory
- English – Professional Proficiency
- Hindi – Professional Proficiency
TOOLS & TECHNICAL PROFICIENCY
Analytics
- Google Analytics
- Native Social Media Analytics Platforms
Project Management
- Google Drive
- Frame.io (Preferred)
AI & Productivity
- ChatGPT
- Google Gemini
- Claude
- Perplexity
- AI-powered writing, research, productivity, and automation tools
SUCCESS METRICS (KPIs)
- Timely Content Publishing
- Content Delivery Accuracy
- YouTube Channel Growth
- Subscriber Growth
- Audience Engagement
- Watch Time & Audience Retention
- CTR Improvement
- Social Media Reach & Engagement
- Publishing Accuracy
- Community Response Time
- Client Satisfaction
- Timely Client Communication
- Content Calendar Adherence
IDEAL CANDIDATE PROFILE
We are looking for someone who:
- Has a strong understanding of YouTube and social media ecosystems.
- Is passionate about content, digital storytelling, and audience engagement.
- Enjoys working with long-form and short-form video content.
- Has an appreciation for history, culture, documentaries, interviews, entertainment, or educational content.
- Can identify engaging moments from long-form content and help maximize content reach across platforms.
- Is highly organized, detail-oriented, and execution-focused.
- Can independently manage day-to-day execution with minimal supervision.
- Is comfortable communicating with clients and presenting ideas professionally.
- Takes ownership of projects and follows them through to successful delivery.
- Can manage multiple projects and deadlines simultaneously.
- Is naturally curious and enjoys learning new tools, technologies, and digital platforms.
- Uses AI as a productivity partner to improve research, planning, content creation, and execution.
- Has a growth mindset and continuously looks for ways to improve processes and workflows.
- Thrives in a fast-paced, collaborative, and creative environment.
WHAT WE OFFER
- Competitive Compensation
- Career Growth Opportunities
- Exposure to Leading Entertainment, Media & Digital Brands
- Opportunity to Work Across Multiple YouTube & Social Media Properties
- Direct Exposure to Client Communication & Brand Management
- Collaborative & Creative Work Environment
- Hands-on Exposure to AI-Powered Content Creation & Digital Marketing Workflows
- Continuous Learning & Upskilling Opportunities
- Opportunity to Work with Emerging Technologies, Automation Tools, and Innovative Digital Projects
A DAY AT COCOMA DIGITAL – SOCIAL MEDIA & YOUTUBE EXECUTIVE
Your day begins by reviewing channel performance, content calendars, publishing priorities, and client updates. You'll coordinate with clients, editors, designers, content writers, and creative teams to ensure videos, Shorts, Reels, and social media content are reviewed, approved, published, and optimized on schedule.
Throughout the day, you'll monitor platform performance, engage with audiences, coordinate client feedback, optimize YouTube content, research trends, identify opportunities to repurpose long-form content into platform-specific formats, and leverage AI tools to improve productivity and workflows.
At Cocoma, you'll play a key role in connecting clients, creative teams, and audiences, ensuring every piece of content is delivered with quality, consistency, and measurable impact while helping build meaningful digital communities through great storytelling.
Click on Apply to know more.