Website:
thesleepshell.co
Job details:
Company Description
The Sleep Shell is India’s first braless pajama set brand designed exclusively for women seeking comfort without compromise. Our sleepwear, made with ultra-soft cotton weaved like satin, provides a unique combination of gentle support, breathability, and a subtle shine. What sets us apart is our innovative braless technology featuring fabric pockets that offer soft, structured support and freedom without the need for pads or wires. With sizes from XS to 6XL and thoughtfully designed prints and cozy fits, we aim to celebrate every woman and enhance her nighttime routine with confidence and comfort. The Sleep Shell is your solution for winding down, lounging, and sleeping in absolute freedom.
Role Description
This is a full-time, on-site role for a Social Media Strategist based in Mumbai. As a Social Media Strategist, you will create and implement social media strategies to enhance brand presence and engagement. You will oversee social media accounts, schedule posts, analyze performance metrics, and refine campaigns to ensure optimal performance. Collaborating closely with the production agencies, video editor and performance marketing agencies , you will develop content strategies, monitor emerging trends, and maintain a strong online community to support the brand’s growth.
Qualifications
- Expertise in Social Media Marketing and Social Media Optimization (SMO) to drive engagement across platforms
- Strong skills in Communication and Public Relations to maintain brand voice and manage relationships effectively
- Experience in creating and implementing Content Strategy tailored for multiple audiences
- Ability to analyze performance metrics, identify trends, and refine strategies to achieve key objectives
- Familiarity with social media tools and analytics platforms
- Passion for creative storytelling and engaging digital communities
- Bachelor's degree in Marketing, Communications, or a related field
- Previous experience in a similar role within the fashion or e-commerce industry is a plus
Click on Apply to know more.