Website:
tdi.institute
Job details:
Company Description TDI INSTITUTE is a studio-led design institute based in Bengaluru, offering top-tier short-term programs in the creative technology sector. The institute blends practical studio experience with academic learning to prepare learners for emerging roles in design and digital innovation. TDI focuses on industry-relevant curricula, real-world projects, and close collaboration with creative professionals. Team members work in a dynamic environment that values experimentation, new media, and cutting-edge tools. The institute aims to build a community of designers and technologists who are ready for the fast-evolving creative economy.
Role Description The Social Media Strategist is a full-time, on-site role based in Bengaluru. This role is responsible for developing and executing social media strategies that promote TDI’s programs, events, and brand initiatives across multiple platforms. Day-to-day tasks include planning content calendars, crafting platform-specific posts, optimizing campaigns, monitoring performance metrics, and adjusting strategies based on data insights. The Social Media Strategist will collaborate with design, academic, and admissions teams to align messaging with program launches and studio activities, and will engage with online communities to build brand awareness and drive inquiries. The role also involves staying updated on social media trends, experimenting with new formats, and ensuring consistent, inclusive, and professional communication.
Qualifications
- Strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience managing campaigns across major platforms.
- Excellent Communication abilities, including clear written and verbal communication tailored to diverse audiences.
- Proficiency in Content Strategy, with experience planning content calendars and aligning messaging with brand and business goals.
- Public Relations skills, including managing online reputation, handling inquiries, and collaborating on announcements or campaigns.
- Experience using social media analytics tools to track performance, generate insights, and report on key metrics.
- Ability to collaborate with creative and academic teams, and coordinate multiple projects in a fast-paced environment.
- Familiarity with design or creative technology sectors is preferred, with interest in emerging digital trends.
- Bachelor’s degree in Marketing, Communications, Media Studies, Design, or a related field, or equivalent practical experience.
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