SayaCare
Website:
sayacare.in
Job details:
Job Title
Social Media Strategist
Location
Onsite - Noida, India
Employment Type
Full-time
Reporting To
Marketing Team Lead
Experience Required
1- 3 years of experience in Content & Social Media.
Qualifications
Graduate/Postgraduate in any stream.
About the role
We are looking for a creative and curious Social Media Strategist who will help build and manage SayaCare’s presence across social media platforms. The role focuses on creating engaging content, understanding audience behavior, and contributing ideas that increase brand awareness and engagement. You will work closely with the marketing team to plan content, participate in campaigns, and ensure that our communication remains authentic and relevant. The ideal candidate enjoys observing trends, understanding people, and turning ideas into meaningful content.
Key Responsibilities
• Manage and support SayaCare’s presence across social media platforms such as Instagram, Facebook, LinkedIn, X, Reddit, Quora, and other relevant channels.
• Create engaging captions, posts, stories, and content ideas while contributing to content calendars, campaigns, and creative concepts that strengthen SayaCare’s online presence.
• Identify social media trends, conversations, and formats that can be adapted to increase engagement and visibility for the brand.
• Collaborate with marketing, design, and video teams to develop content that communicates product value and brand messaging clearly.
• Participate in social media conversations and community engagement to build stronger connections with the audience.
• Support brand campaigns and product initiatives through consistent and creative content execution.
• Observe platform performance and audience responses to continuously refine content strategy.
• Effective execution of content plans with consistent and timely publishing across platforms.
Skills & Competencies
• Strong writing and copy creation skills for social media captions, posts, and scripts.
• Understanding of major social media platforms and their audiences.
• Identifies social media trends and converts them into relevant brand content.
• Creative thinking with the ability to generate engaging content ideas.
• Understanding brand tone and consistency across platforms.
•Good observation of audience reactions and engagement patterns.
• Skilled at adjusting content for different platforms without changing the core message.
• Analytical capability to evaluate content performance and enhance engagement, reach, and conversions.
Success Metrics / KPIs
• Growth in social media engagement across platforms.
• Increase in organic reach and brand awareness.
• Contribution of social media channels to organic conversions.
• Improvement in brand recall and audience interaction.
What We’re Looking For
•Proactive and ownership-driven mindset.
• Strong understanding of audience behavior, especially in the Indian context.
• Curious and observant, with the ability to identify meaningful content opportunities.
• Comfortable experimenting with ideas and learning from feedback.
• Genuine interest in social media, storytelling, and brand communication.
Domain / Preferable Experience
Experience in B2C brands, digital marketing, healthcare, wellness, or e-commerce environments is a plus.
About the Company
SayaCare is a fast-growing e-health company dedicated to making healthcare and wellness simple, accessible, and personalized. Founded in 2021, we combine technology, care, and innovation to deliver reliable health solutions to our community. At Sayacare, we value collaboration, learning, and human-focused solutions, and we are building a team that’s passionate, creative, and committed to improving lives.
Click on Apply to know more.