Website:
rentaid.in
Job details:
Role Description The Social Media Strategist will lead the planning, execution, and optimization of RentAid.in’s social media presence across key platforms. This is a full-time, on-site role based in Hyderabad, working closely with marketing, design, and operations teams. Day-to-day responsibilities include developing platform-specific content calendars, creating and briefing content assets, and managing posting schedules. The role involves monitoring engagement and performance metrics, running social media campaigns, and adjusting strategies based on data insights. The Social Media Strategist will respond to comments and messages, support online reputation management, and collaborate on public-facing communication during campaigns, promotions, and announcements. The role also includes staying up to date with social media trends, competitor activity, and best practices relevant to the real estate and rental market.
Qualifications
- Strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience managing brand accounts across multiple platforms.
- Excellent Communication and Public Relations abilities, including clear writing, audience engagement, and professional online interaction.
- Proficiency in Content Strategy for social channels, including planning thematic campaigns, content calendars, and platform-specific messaging.
- Experience analyzing social media metrics and using insights to improve reach, engagement, and conversion.
- Familiarity with social media management tools and basic design or creative briefing skills.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Ability to work on-site in Hyderabad, collaborate with cross-functional teams, and manage multiple projects with tight deadlines.
- Prior experience in real estate, proptech, or consumer internet brands is an advantage.
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