Website:
nanaki.co.in
Job details:
Company Description
NANA-KI is a D2C fashion brand based out of Mumbai founded by Vidhi and Rita Pandya (www.nanaki.co.in). The brand focuses on handcrafted, block-print ethnic casual wear for women. The company has a strong and loyal customer base and is looking for a social media strategist to develop and strategize content which resonates with their target audience for the social media pages. Job Location - Malad West, Mumbai.
Key Responsibilities:
- Develop and execute comprehensive social media strategies across multiple platforms (Instagram, Pinterest, YouTube, etc.)
- Create original, on-brand content including photos, videos, reels, stories, and content writing
- Plan and maintain content calendars aligned with marketing campaigns, product launches, and seasonal trends
- Monitor performance metrics and optimize content based on analytics and audience insights
- Engage with followers through comments, messages, and interactive features to build community
- Stay current on platform updates, algorithm changes, and emerging social media trends
- Collaborate with marketing and creative teams to ensure cohesive brand messaging
- Identify and coordinate influencer partnerships and user-generated content opportunities
- Participate in photoshoots and events to capture behind-the-scenes content
- Manage social media budgets for paid promotion and sponsored content
Qualifications:
- 2+ years of social media management experience in the fashion/cosmetics industry.
- Proven success in growing brand engagement, followers, and community for consumer brands.
- Strong portfolio demonstrating creative and on-brand content creation across multiple social media platforms.
- Excellent content writing skills with the ability to adapt NANAKIs brand voice across channels.
- Proficient with social media analytics tools and data-driven content optimization.
- Proven experience in managing photo, video, content writing production and strategy.
- Deep knowledge of fashion trends, terminology, and consumer behaviour on social media.
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.
Preferred Skills:
- Experience styling fashion products visual storytelling.
- Graphic design skills and familiarity with Canva, Adobe Creative Suite (Photoshop, Premiere Pro).
- Understanding of hashtag strategies, and content discoverability in the fashion/beauty space.
- Experience in influencer marketing and managing long-term brand collaborations.
- Knowledge of paid social media advertising and campaign management.
- Ability to work efficiently in a fast-paced environment and adapt to changing priorities.
Click on Apply to know more.