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Job details:
We are looking for a creative, strategic, and results-driven Social Media Strategist to lead the social media presence of our growing multi-brand discount warehouse in Bhopal.
Our business offers a wide range of branded products across home appliances, electronics, kitchenware, clothing, footwear, lifestyle products, and more, at highly competitive and discounted prices.
The Social Media Strategist will be responsible for developing and executing our social media strategy, building brand awareness, increasing audience engagement, generating customer enquiries, and ultimately driving footfall and sales through digital platforms.
Key Responsibilities
* Manage the company’s presence across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
* Create and maintain a monthly content calendar covering products, offers, campaigns, festivals and brand communication.
* Develop creative concepts for Reels, videos, carousels, stories, posts and promotional campaigns.
* Coordinate product shoots and create engaging content showcasing products, brands, prices and discounts.
* Manage social-media comments, messages and customer enquiries professionally.
* Maintain a consistent brand voice, visual identity and communication style across platforms.
* Explore and implement influencer marketing and local collaboration opportunities in Bhopal.
* Develop social-media campaigns around major festivals, seasonal sales, new arrivals and special discount events.
Required Qualifications & Skills
* Bachelor’s degree in Marketing, Mass Communication, Digital Marketing, Advertising or a related field preferred.
* Strong understanding of Instagram, Facebook and YouTube.
* Excellent knowledge of Reels and short-form video content.
* Strong copywriting and communication skills.
* Knowledge of basic video-editing tools.
* Understanding of social-media analytics and performance metrics.
* Ability to identify trends and convert them into relevant brand content.
* Creative thinking combined with a strong understanding of business objectives.
* Ability to work independently and meet deadlines.
Preferred Candidate
Candidates with experience in retail, e-commerce, consumer brands, fashion, electronics, home appliances, FMCG or local businesses will be preferred.
Candidates should be comfortable working in a fast-paced environment and should understand that the objective is not only to gain followers, but to turn social-media attention into enquiries, customers and sales.
Job Type: Full-time
Location: Bhopal, Madhya Pradesh
Experience: 0-2 years preferred
Salary: ₹10,000 –₹15,000 per month, depending on experience and skills
Incentives: Performance-based incentives may be offered.
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