Website:
fitspire.online
Job details:
Role Overview:
We are looking for a creative and performance-driven Social Media Specialist to manage and grow the brand’s digital presence across platforms. The role requires someone who understands D2C FMCG branding, social media trends, audience engagement, and content planning with a strong execution mindset.
Key Responsibilities
• Manage end-to-end social media presence across Instagram, Facebook, LinkedIn, and other relevant platforms
• Plan and execute monthly content calendars aligned with brand campaigns and product launches
• Coordinate with designers, video editors, influencers, and internal teams for content execution
• Drive audience engagement, community growth, and brand visibility
• Track social media trends, viral formats, and competitor activities
• Assist in influencer collaborations, barter campaigns, and creator coordination
• Monitor social media insights, engagement, reach, and performance metrics
• Support shoot planning, content ideation, and campaign execution
• Work closely with performance marketing and e-commerce teams for aligned communication
Requirements
• 1-3 years of experience in Social Media or Digital Marketing, preferably in D2C/FMCG brands
• Strong understanding of Instagram growth, reels, trends, and engagement strategies
• Hands-on experience with content planning and social media management tools
• Good communication, coordination, and creative thinking skills
• Understanding of influencer marketing and brand collaborations is preferred
• Ability to work in a fast-paced and execution-focused environment
Preferred Skills
• Knowledge of Meta platform and basic ad understanding
• Experience with creator/influencer handling
• Understanding of D2C consumer behaviour and FMCG branding
Location:
Connaught Place, Delhi | Work From Office (6 Days)
Click on Apply to know more.