Social Media & SEO Manager
Fine Destination Pvt Ltd
- Location
- Kochi, Kerala, India
- Job type
- Full-time
Required skills
- Canva
- client acquisition
- content creation
- digital marketing
- Google Analytics
- keyword research
- media management
About the role
Website:
finedestination.co.in
Job details:
Key Responsibilities
- Oversee and grow social media channels: Create engaging content calendars, post schedules, and community management for LinkedIn (B2B networking), Instagram (visual travel stories), Facebook (client engagement), and emerging platforms to boost brand visibility and inquiries.
- Lead SEO initiatives: Conduct keyword research, on-page/off-page optimization, and technical audits for websites focused on study abroad and travel services; track rankings and implement strategies to improve organic traffic using tools like Google Analytics, SEMrush, or Ahrefs.
- Build and manage a content team: Recruit, train, and lead 2-4 junior creators/writers (SEO content specialists) to scale output; foster collaboration via Google Workspace and align with HRMS for performance tracking.
- Analyze performance: Monitor KPIs (engagement rates, conversion funnels, ROI), generate monthly reports, and iterate strategies to reduce client acquisition costs in competitive travel sector.
Qualifications & Experience
- 6+ years in social media management and SEO, ideally in travel/tourism, education consultancy, or B2B services; proven track record building pages from scratch.
- Expertise in platforms (LinkedIn Ads, Instagram, Facebook Insights) and SEO tools; hands-on with content creation (Canva, CapCut) and analytics.
- Team-building experience: Successfully hired/trained small digital teams in fast-paced settings.
- Willingness to build from ground zero, work UK shifts (evenings IST), and travel occasionally for shoots/events.
Preferred Skills
- Strong in Indian digital marketing trends, multilingual content (English, Hindi, Malayalam for Kerala base).
- Bachelor's in Marketing/Digital Media; certifications in Google Analytics/SEO a plus.
Click on Apply to know more.
This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.