Website:
tuktuki.com
Job details:
About TukTuki
Tuktuki is a revolutionary entertainment startup redefining storytelling through one-minute TV series. Designed for the fast-paced digital era, we deliver engaging, high-quality narratives that fit seamlessly into viewers' busy lives — powered by cutting-edge AI. Tuktuki is a portfolio company sitting alongside Extramarks Education (largest Edtech in India), News Nation Network (one of the fastest growing news channels), NX Block Trades (a Fintech trading firm), and Vowels Inc (an innovative Streetwear Fashion brand, USA) — among other high-growth ventures in the group portfolio.
Role Summary
TukTuki is looking for a Social Media Specialist who lives and breathes digital storytelling, understands platform algorithms, and can build a loyal, high-engagement community around India’s fastest-growing micro-drama ecosystem. This role will own TukTuki’s presence across Instagram, YouTube, Facebook, X, and short-form platforms, driving content visibility, creator amplification, and brand-led community engagement.
Key Responsibilities
1. Social Media Strategy & Content Execution
➢Plan and execute daily/weekly social media calendars across multiple platforms.
➢Ideate and produce content aligned to TukTuki’s micro-drama and storytelling formats.
➢Ensure consistent brand identity, tone, and creative standards across all channels.
2. Platform Management & Daily Posting
➢Manage posting schedules using Meta Suite, Buffer, Hootsuite, or similar tools.
➢Optimise content performance through timing, format improvements, and analytics insights.
3. Creator & IP Promotion
➢Collaborate with Creator Partnerships team to highlight creators, IPs, and episodic campaigns.
➢Help creators with best practices for amplification and engagement.
4. Community Engagement
➢Engage with comments, DMs, tags, and fan communities to build affinity.
➢Design engagement-first formats (polls, Q&As, fan shoutouts, stories, reactions).
5. Growth & Performance Tracking
➢Measure KPIs: reach, engagement, CTR, views, retention, shares.
➢Identify winning content formats and iterate based on trends and performance.
6. Trendspotting & Rapid Content Creation
➢Track daily viral trends, memes, sounds, and content patterns.
➢Adapt trends quickly into TukTuki’s brand and creator ecosystem.
7. Cross-Team Collaboration
➢Work alongside Creator, Content, and Growth teams for content planning.
➢Coordinate with design/video teams to turn raw ideas into polished digital assets.
Requirements:
Must-Have
➢2–5 years of experience managing social media for a brand, creator, or entertainment platform.
➢Strong understanding of Instagram, YouTube, X, Facebook algorithms and content behavior.
➢Ability to produce reels, short edits, memes, and basic video content independently.
➢Excellent copywriting, storytelling, and creative thinking.
➢Hands-on experience with analytics tools (Meta insights, YouTube Studio, third-party dashboards).
Good to Have
➢Prior experience in creator economy, content agencies, or short-video platforms.
➢Understanding of meme culture, fandoms, regional content trends.
➢Editing skills (CapCut, VN, Premiere Pro, Canva).
Why join TukTuki
➢Join the fastest-growing micro-drama platform in India.
➢High ownership role with direct impact on DAU and engagement growth.
➢Opportunity to work closely with creators and content strategy teams.
➢A culture that supports experimentation, creativity, and impact-driven work.
How to Apply Interested candidates may share their profile at hemlata@tuktuki.com
Click on Apply to know more.