Wedding Asia
Website:
weddingasiaofficial.com
Job details:
Company: Wedding Asia
Location: Delhi
Department: Marketing
Employment Type: Full-Time
Job Summary
Wedding Asia is looking for a creative and performance-driven Social Media Specialist with hands-on experience in managing Meta (Facebook & Instagram) Ads and Google Ads. The ideal candidate should be capable of planning, executing, optimizing, and scaling paid advertising campaigns while also managing the brand's social media presence to generate quality leads, maximize ROI, and strengthen brand awareness.
Key ResponsibilitiesSocial Media Management
- Manage Wedding Asia's social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and Pinterest.
- Create and execute monthly social media content calendars.
- Coordinate with the creative team for high-quality reels, videos, graphics, and campaign creatives.
- Monitor audience engagement, respond to messages/comments, and build the online community.
- Stay updated with social media trends, wedding industry trends, and competitor activities.
Paid Advertising & Performance Marketing
- Plan, execute, and optimize paid campaigns on Meta Ads Manager (Facebook & Instagram) and Google Ads.
- Manage monthly advertising budgets efficiently and ensure optimum utilization of ad spend.
- Monitor campaign performance and optimize for CTR, CPC, CPM, CPA, CPL, and ROAS.
- Create and manage audience targeting, custom audiences, lookalike audiences, and retargeting campaigns.
- Conduct A/B testing for creatives, ad copies, landing pages, and audience segments.
- Scale high-performing campaigns while controlling customer acquisition costs.
Analytics & Reporting
- Track campaign performance using Meta Ads Manager, Google Ads, Google Analytics (GA4), and Google Tag Manager.
- Prepare daily, weekly, and monthly performance reports.
- Provide actionable insights to improve lead quality and campaign performance.
- Ensure proper tracking through Meta Pixel, conversion APIs, and Google Analytics.
Collaboration
- Work closely with the sales, creative, and event teams to generate qualified leads for exhibitions and events.
- Coordinate with designers and video editors to develop high-converting ad creatives.
- Support digital campaigns for exhibitions, fashion shows, bridal events, and app promotions.
Required Skills
- Strong knowledge of Meta Ads (Facebook & Instagram) and Google Ads.
- Experience managing advertising budgets and optimizing ad spend.
- Understanding of ROAS, CPL, CPA, CTR, CPC, CPM, Pixel implementation, and conversion tracking.
- Knowledge of Google Analytics (GA4), Google Tag Manager, and Excel.
- Excellent communication, analytical, and problem-solving skills.
- Basic knowledge of Canva, Photoshop, or video editing tools is an added advantage.
Qualification
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
- Google Ads and Meta Blueprint certifications are preferred.
Experience
- 2–5 years of experience in Social Media Marketing, Performance Marketing, or Digital Marketing.
- Experience in the wedding, fashion, luxury, events, or lifestyle industry will be preferred.
- Proven experience in handling monthly ad budgets and delivering measurable campaign results.
Salary
₹6LPA to ₹ 8 LPA (Based on experience and skill set)
Click on Apply to know more.