Social Media Marketing Specialist

Websofy Software Private Limited

Website: websofy.com
Job details:
Company Description

Websofy Software Private Limited is a full-service web design firm that specializes in e-commerce solutions, web design, online marketing, print, and identity services. Renowned in the IT industry, Websofy delivers strategic and innovative solutions tailored to meet clients' diverse IT needs across all functional areas. Guided by a commitment to quality, integrity, and exceptional service, the company focuses on fostering client success and achieving business goals. Websofy provides a variety of technical services, including web development, online applications, social media marketing, and hosting solutions, underpinned by expertise in HTML, CSS, Java, PHP, and MySQL.

Role Description

This is a full-time on-site role for a Social Media Marketing Specialist based in Lucknow. The specialist will be responsible for developing and executing social media strategies to enhance the organization's online presence. Core tasks include creating engaging social media content, managing social media campaigns, analyzing performance metrics, and contributing to the company's digital marketing efforts. Collaboration with various teams to align marketing strategies is also a key part of this role.

Qualifications

• Proficiency in Social Media Marketing and Social Media Content Creation
• Knowledge of Digital Marketing and Marketing techniques
• Strong Communication skills to effectively engage with audiences and team members
• Ability to analyze and interpret social media performance data to optimize strategies
• Experience with social media platforms and tools such as Facebook, Instagram, LinkedIn, and Twitter
• Relevant certifications in marketing or digital media are a plus
• Bachelor's degree in Marketing, Communications, or a related field is preferred

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