Website:
vohnetwork.com
Job details:
About the Role
We are looking for a creative and strategic Social Media Specialist to manage and grow social media presence across multiple brands and digital platforms. The ideal candidate should have excellent content writing skills, experience creating content calendars, and a proven ability to grow social media pages organically. The role also involves writing website content and supporting various digital marketing initiatives.
Key Responsibilities
- Manage social media accounts across platforms including LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
- Develop monthly content calendars aligned with marketing objectives and campaigns.
- Write engaging social media posts, captions, thought leadership content, and promotional copy.
- Create website content, including landing pages, service pages, event pages, blogs, and other marketing materials.
- Plan, schedule, and publish content across multiple social media platforms.
- Collaborate with the design team to create creatives, carousels, videos, and other visual assets.
- Research industry trends and competitor activities to develop relevant content ideas.
- Monitor social media performance, analyze insights, and recommend strategies to improve engagement, reach, and follower growth.
- Stay updated with platform algorithms, trends, and best practices to maximize organic growth.
- Ensure all content is aligned with brand guidelines and marketing objectives.
Required Skills
- 2–5 years of experience in Social Media Management.
- Excellent English writing, editing, and proofreading skills.
- Strong experience in writing engaging in social media and website content.
- Experience creating and managing monthly content calendars.
- Hands-on experience with LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
- Understanding of social media analytics and reporting.
- Experience with scheduling tools such as Meta Business Suite, Buffer, Hootsuite, or similar platforms.
- Basic knowledge of Canva or other design tools is preferred.
- Strong research, creativity, communication, and organizational skills.
Preferred Qualifications
- Experience working in healthcare, B2B, media, events, or professional services is an advantage.
- Experience writing SEO-friendly website content.
- Experience with email marketing platforms such as Mailchimp, Brevo, HubSpot, Benchmark Email, or similar tools will be considered an added advantage.
- Basic understanding of SEO and content optimization.
What We're Looking For
We're looking for someone who can combine creativity with strategy, someone who can write compelling content, build engaging content calendars, and consistently grow social media channels through organic efforts. The ideal candidate should be proactive, detail-oriented, and capable of managing multiple projects while maintaining high-quality content and timely execution.
Key Performance Indicators (KPIs)
- Timely execution of monthly content calendars.
- Growth in followers, engagement, impressions, and organic reach.
- Consistent delivery of high-quality social media and website content.
- Increased website traffic through social media activities.
- Timely reporting with actionable insights and recommendations.
Click on Apply to know more.