Sundew
Website:
sundewsolutions.com
Job details:
Company Overview:
Sundew is a premier digital transformation and consulting company with over 18 years of industry presence. We specialize in high-end, niche design experiences for various digital initiatives for global enterprise customers. We operate at the intersection of complex data and high-aesthetic brand storytelling, delivering sophisticated solutions for clients across the Middle East, the EU, and the USA.
Role Overview:
Seeking a Social Media Marketing Specialist with 3+ years of B2B experience to manage the end-to-end social media across key platforms. Responsible for executing data-driven strategies, creating engaging content, and optimizing paid campaigns to drive brand awareness and lead generation. Requires strong expertise in LinkedIn marketing, analytics, and a performance-driven approach.
Key Responsibilities:
- Own and manage end-to-end social media presence for the organization and client accounts across platforms like LinkedIn, X (Twitter), Facebook, and Instagram.
- Plan and execute data-driven social media strategies aligned with business and revenue goals.
- Develop and maintain a content calendar, leveraging trending topics, audience insights, and campaign objectives.
- Create high-quality, engaging content (posts, carousels, short videos) in collaboration with design and content teams.
- Run and optimize paid social campaigns (LinkedIn Ads, Meta Ads) to drive brand awareness, engagement, and lead generation.
- Actively engage on platforms like Quora, Reddit, and niche communities to build brand authority and drive organic conversations.
- Collaborate with SEO and content teams to ensure alignment with organic growth strategies.
- Stay updated with the latest trends in AI-driven marketing, social algorithms, and content formats.
- Social Media & Analytics: LinkedIn Analytics, Meta Business Suite, X Analytics.
- Marketing Tools: HubSpot / Zoho CRM (or similar CRM tools).
- Content & Design: Canva, Adobe Suite (basic understanding).
- AI Tools: ChatGPT, Gemini, Jasper, Copy.ai (for content ideation & optimization).
Key Requirements:
- Bachelor’s degree with 3+ years of hands-on experience in B2B social media marketing.
- Strong expertise in LinkedIn marketing and paid campaigns is a must.
- Proven ability to identify target audiences and create personalized, high-impact content.
- Strong understanding of social media metrics, analytics, and performance optimization.
- Experience managing multiple campaigns/projects in a fast-paced environment.
- Excellent communication, time management, and stakeholder handling skills.
- High attention to detail with a data-driven and analytical mindset.
Good to Have:
- Certifications in Digital Marketing / Social Media (Google, HubSpot, Meta, etc.).
- Exposure to marketing automation and AI-driven campaign optimization.
- Experience in B2B lead generation and funnel optimization.
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