Rooted Active Naturals
Website:
rootedactives.com
Job details:
Job Title: Social Media Marketing Executive
Company: Rooted Actives
Location: [Delhi NCR / Gurgaon]
Industry: Health & Wellness / Nutrition
About Rooted Actives
Rooted Actives is a fast-growing health and wellness brand focused on creating high-quality, science-backed products that support modern lifestyles. We are building a strong digital-first brand and are looking for a creative and strategic Social Media Marketing Manager to drive our presence across all social platforms.
Key Responsibilities
1. Social Media Management
Manage and grow the brand presence across Instagram, Facebook, LinkedIn, and Pinterest.
Plan, schedule, and publish content regularly across platforms.
Maintain consistent brand voice, tone, and identity.
2. Content Creation
Create engaging Reels, social media creatives, carousels, and posts.
Develop concepts and creatives for Meta Ads (Facebook & Instagram ads).
Stay updated with social media trends and incorporate them into content.
3. Influencer Marketing
Identify and collaborate with relevant influencers and creators in the health and wellness space.
Manage influencer outreach, negotiations, and campaign execution.
Track performance and ROI of influencer collaborations.
4. UGC (User Generated Content) Strategy
Develop ideas and scripts for UGC-style reels and content.
Coordinate with UGC creators and agencies to produce authentic brand content.
5. Brand Building
Build strong brand value and recognition through consistent storytelling and social media strategy.
Ensure the brand positioning aligns with the health & wellness market.
6. Reputation Management
Monitor comments, messages, and social interactions.
Manage brand reputation and respond professionally to customer feedback.
Requirements
2–4 years of experience in Social Media Marketing.
Hands-on experience managing Instagram, Facebook, LinkedIn, and Pinterest.
Strong skills in content ideation, short-form video, and creative storytelling.
Experience with influencer marketing and UGC campaigns.
Understanding of Meta Ads creatives and performance marketing content.
Preferred (Good to Have)
Experience working with health, wellness, fitness, or supplement brands.
Click on Apply to know more.