Mobiuso
Website:
mobiuso.com
Job details:
We are Hiring a Social Media Marketing Specialist for Nursing & Medical Education Apps!
Mobiuso is looking for a creative and results-oriented Social Media Marketing Specialist to lead and grow the digital presence of nursing and medical education applications, along with a HIPAA-compliant real-time communication and collaboration platform for healthcare, for one of its key clients primarily operating in the US market. This is a full-time role with Mobiuso, where the selected candidate will be deployed to work closely on a dedicated client project.
Our client’s product suite supports nursing and medical students and professionals through educational content applications designed for use during nursing/medical school and at the point of care, as well as secure communication solutions that enable real-time collaboration within healthcare environments.
Location would be either one of the following: WFO / Remote / Hybrid
(In case of hybrid or WFO, location would be Navi Mumbai or Ahmedabad).
Key Responsibilities include:
• Develop and execute social media strategies to increase brand awareness, engagement, app downloads, and user acquisition.
• Familiarity with social media trends, audience engagement strategies, and digital marketing practices within the U.S. market.
• Create compelling content across multiple formats, including posts, graphics, videos, reels, and educational content tailored to healthcare audiences.
• Build and engage online communities through meaningful interactions and audience engagement.
• Plan, manage, and optimize paid social media campaigns to drive conversions and growth.
• Monitor performance metrics, analyze trends, and provide actionable recommendations for continuous improvement.
• Conduct competitive analysis and stay informed on social media trends, platform updates, and industry developments.
• Collaborate with marketing and product teams to ensure consistent messaging and alignment across channels.
Required Qualifications:
• Master’s or Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.
• Experience in social media marketing, marketing automation, and campaign management.
• Strong content creation and communication skills.
• Experience using social media analytics and reporting tools.
• Ability to work independently while collaborating effectively within a team environment.
Preferred Skills:
• Experience in marketing to Healthcare Professional (HCP), nursing & medical students
• Healthcare communications, or pharma brand promotion
• Knowledge of SEO, ASO, Google Play Store marketing, & Google Ads.
• Experience with influencer marketing initiatives.
• Multimedia content creation and/or graphic design skills.
• Excellent attention to detail, ability to manage multiple priorities
To Apply:
You can apply here or submit your resume, cover letter, and links to your portfolio, professional social media profiles, or relevant work samples on resumes@mobiuso.com
Click on Apply to know more.