Maatri - Premium Collaboration Platform for HealthCare Providers and Families
Website:
maatri.in
Job details:
Position : Social Media Specialist
Location : Sector 51, Gurugram
Work Mode : In Office
Salary : INR 25,000
Joining : Immediate
Company Description MAATRI is a premium, human-centered listing and marketing platform designed for senior doctors, clinics, and hospitals, with a strictly curated network of specialists having over 10 years of clinical experience. By limiting listings to five doctors per specialty per city, MAATRI maintains exclusivity, high quality, and strong patient trust. As a HEED Company at the intersection of Healthcare and Education, it supports doctors with digital branding, social media strategy, OPD chamber leasing, insurance facilitation, and practice development programs through its Education Center. With more than 100,000 hours invested in healthcare marketing and practice management, MAATRI has built India’s largest healthcare content network. Its vision is to empower senior doctors, elevate human-to-human healthcare experiences, and onboard over 500 leading practitioners by FY 2028–29.
Role Description This is a full-time, on-site Social Media Marketing Specialist role based in Gurgaon. The specialist will manage and grow MAATRI’s social media presence by planning, creating, and publishing platform-specific content across channels such as Instagram, Facebook, LinkedIn, and YouTube. Responsibilities include developing and executing social media campaigns that support brand awareness, lead generation, and engagement for MAATRI and its network of senior doctors. The role involves daily performance tracking, optimizing campaigns based on analytics, coordinating with design and content teams, and maintaining a consistent brand voice. The specialist will also collaborate with marketing and education teams to amplify healthcare content, support premium OPD growth initiatives, and contribute ideas for new digital formats and community-building activities.
Qualifications
- Candidates should possess strong skills in Social Media Marketing and Digital Marketing for campaign planning, execution, and optimization.
- Candidates should possess skills in Social Media Content Creation and Marketing to develop engaging, brand-aligned content for multiple platforms.
- Candidates should possess excellent Communication skills, including clear written and verbal communication for stakeholder coordination.
- Relevant experience in managing social media for brands, preferably in healthcare, education, or professional services.
- Ability to analyze social media metrics, use insights to refine strategies, and report performance in a structured manner.
- Familiarity with social media management and analytics tools (e.g., Meta Business Suite, LinkedIn analytics, scheduling tools).
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is preferred.
- Strong organizational skills, attention to detail, and the ability to work in a fast-paced, on-site team environment.
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