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Website:
erekrut.com
Job details:
Job Title: Social Media Marketing Specialist
Key Responsibilities
Social Media Strategy & Execution
- Plan and execute social media strategies across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Develop and maintain monthly content calendars aligned with marketing campaigns and business goals.
- Ensure consistent brand messaging across all social media channels.
Content Creation & Campaign Management
- Coordinate with designers, videographers, and content creators for engaging creatives.
- Write compelling captions, campaign messaging, scripts, and promotional content.
- Manage and optimize paid advertising campaigns through Meta Ads Manager and other relevant platforms.
Performance Tracking & Optimization
- Monitor campaign performance including reach, impressions, engagement, leads, and conversions.
- Analyze metrics and generate actionable insights for campaign improvement.
- Optimize paid and organic campaigns based on data trends and audience behavior.
Community Engagement
- Respond to comments, messages, and customer queries in a timely and professional manner.
- Build strong online communities and improve audience engagement.
Influencer & Trend Marketing
- Collaborate with influencers, creators, and partners for campaigns and brand promotions.
- Stay updated with emerging social media trends, platform updates, and new digital tools.
Required Skills & Qualifications
- 2–4 years of experience in Social Media Marketing / Digital Marketing.
- Strong understanding of Instagram, Facebook, LinkedIn, and YouTube algorithms.
- Hands-on experience with Meta Ads Manager and campaign optimization.
- Basic knowledge of design tools such as Canva, Adobe Photoshop, or similar tools.
- Excellent copywriting and communication skills.
- Strong analytical skills with the ability to interpret campaign data.
- Ability to manage multiple campaigns and deadlines efficiently.
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