Website:
easebooktrip.com
Job details:
Job Title: Social Media Expert
Company: Easebooktrip
Location: Gandhinagar (On-site)
Employment Type: Full-time
About Easebooktrip
Easebooktrip is a fast-growing travel marketplace offering flights, hotels, holiday packages, visa services, and customized travel solutions. We are looking for a creative and performance-driven Social Media Expert to strengthen our digital presence, grow our community, and generate quality travel enquiries across multiple social media platforms.
Key Responsibilities
- Plan and execute monthly social media content calendars.
- Create engaging content for Instagram, Facebook, LinkedIn, YouTube Shorts, and other relevant platforms.
- Design and publish posts, reels, stories, carousels, and travel-related promotional content.
- Write compelling captions, hashtags, and social media copy.
- Promote holiday packages, flight offers, seasonal campaigns, and travel deals.
- Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram) and other social media platforms.
- Monitor social media trends and create timely, trend-based content.
- Engage with followers by responding to comments, messages, and enquiries.
- Coordinate with the SEO and design teams to maintain consistent branding.
- Collaborate with travel partners to showcase destinations, hotels, and travel experiences.
- Track and analyze social media performance using Meta Business Suite, LinkedIn Analytics, Google Analytics, and other reporting tools.
- Generate creative ideas to increase followers, engagement, website traffic, and travel enquiries.
- Manage influencer collaborations and user-generated content campaigns when required.
- Maintain consistency in brand tone, visual identity, and posting schedule.
Required Skills
- Minimum 1 year experience in Social Media Marketing (Meta ads).
- Strong knowledge of Instagram, Facebook, LinkedIn, YouTube Shorts, and emerging social media platforms.
- Proven experience in planning, managing, and optimizing Meta Ads campaigns with a cumulative ad spend of at least ₹4 lakh.
- Ability to analyze campaign performance and improve ROAS, CPC, CTR, CPL, and conversion rates.
- Experience using Canva, Adobe Photoshop, Illustrator, or similar design tools.
- Basic video editing skills using CapCut, Premiere Pro, or equivalent software.
- Excellent copywriting and communication skills.
- Understanding of social media algorithms, trends, and analytics.
- Ability to work independently and meet deadlines.
Preferred Skills
- Experience in the travel or tourism industry.
- Experience with Meta Business Manager and Ads Manager.
- Knowledge of LinkedIn Ads and Google Ads is an added advantage.
- Basic understanding of SEO and digital marketing.
Click on Apply to know more.